[{"data":1,"prerenderedAt":509},["ShallowReactive",2],{"docs-\u002Fdocs\u002Fadvertisers\u002Fautomation-rules":3,"docs-nav":359},{"id":4,"title":5,"body":6,"description":350,"extension":351,"meta":352,"navigation":353,"order":354,"path":355,"seo":356,"stem":357,"__hash__":358},"docs\u002Fdocs\u002F2.advertisers\u002F08.automation-rules.md","Automation rules",{"type":7,"value":8,"toc":338},"minimark",[9,18,30,35,44,48,106,109,123,175,189,193,265,278,282,285,301,305,315,319],[10,11,12,13,17],"p",{},"An automation rule checks your statistics on a schedule and acts on each\n",[14,15,16],"strong",{},"source"," — the site the traffic comes from — inside the buy orders you link it\nto. Use rules to cut sources that spend without converting, or to bid more on\nthe ones that pay off.",[19,20,21],"blockquote",{},[10,22,23,26,27,29],{},[14,24,25],{},"Note:"," Automation rules are switched on per account. If you don't see\n",[14,28,5],{}," in the platform, ask your account manager.",[31,32,34],"h2",{"id":33},"before-you-start","Before you start",[10,36,37,38,43],{},"Rules on conversions, eCPA, profit or ROI need conversion data. Set up\n",[39,40,42],"a",{"href":41},"\u002Fdocs\u002Fadvertisers\u002Ftrack-conversions","conversion tracking"," first.",[31,45,47],{"id":46},"create-a-rule","Create a rule",[49,50,51,58,64,70,84,90,96,103],"ol",{},[52,53,54,55,57],"li",{},"Open ",[14,56,5],{}," and start a new rule.",[52,59,60,63],{},[14,61,62],{},"Rule name"," — a label you'll recognise, up to 100 characters.",[52,65,66,69],{},[14,67,68],{},"Link to campaigns"," — the buy orders the rule watches.",[52,71,72,75,76,79,80,83],{},[14,73,74],{},"Statistics period"," — ",[14,77,78],{},"Last 30 days"," or ",[14,81,82],{},"Last 60 days",", including today.",[52,85,86,89],{},[14,87,88],{},"Conditions"," — up to 5. The action runs only when all of them are met.",[52,91,92,95],{},[14,93,94],{},"Then perform action"," — what to do with each source that matches.",[52,97,98,99,102],{},"Click ",[14,100,101],{},"Preview"," to see which sources match right now and what would happen to them.",[52,104,105],{},"Save.",[31,107,88],{"id":108},"conditions",[10,110,111,112,115,116,79,119,122],{},"Each condition compares a metric with a number using ",[14,113,114],{},"Greater than",",\n",[14,117,118],{},"Less than",[14,120,121],{},"Equals",".",[124,125,126,139],"table",{},[127,128,129],"thead",{},[130,131,132,136],"tr",{},[133,134,135],"th",{},"Group",[133,137,138],{},"Metrics",[140,141,142,151,159,167],"tbody",{},[130,143,144,148],{},[145,146,147],"td",{},"Cost",[145,149,150],{},"Spend, eCPM",[130,152,153,156],{},[145,154,155],{},"Conversions",[145,157,158],{},"Conversions, Conversions for one tracker, eCPA for one tracker",[130,160,161,164],{},[145,162,163],{},"Performance",[145,165,166],{},"ROI, Profit, CTR, Last day win rate",[130,168,169,172],{},[145,170,171],{},"Traffic",[145,173,174],{},"Clicks, Impressions",[10,176,177,178,182,183,182,186,122],{},"For example: ",[179,180,181],"em",{},"Spend greater than 20"," ",[14,184,185],{},"and",[179,187,188],{},"Conversions equals 0",[31,190,192],{"id":191},"actions","Actions",[124,194,195,205],{},[127,196,197],{},[130,198,199,202],{},[133,200,201],{},"Action",[133,203,204],{},"What happens to a matching source",[140,206,207,239,252],{},[130,208,209,218],{},[145,210,211,214,215],{},[14,212,213],{},"Increase source bid"," \u002F ",[14,216,217],{},"Decrease source bid",[145,219,220,221,224,225,228,229,232,233,79,236],{},"Its bid changes by the ",[14,222,223],{},"Adjustment value"," — a ",[14,226,227],{},"Percentage"," or a ",[14,230,231],{},"Fixed amount"," — but never goes past your ",[14,234,235],{},"Maximum bid (CPM ceiling)",[14,237,238],{},"Minimum bid (CPM floor)",[130,240,241,249],{},[145,242,243,214,246],{},[14,244,245],{},"Add source to blacklist",[14,247,248],{},"Add source to whitelist",[145,250,251],{},"It is added to the order's domain list. If the order has none, one is created and attached",[130,253,254,262],{},[145,255,256,214,259],{},[14,257,258],{},"Remove source from blacklist",[14,260,261],{},"Remove source from whitelist",[145,263,264],{},"It is removed from the order's domain list",[10,266,267,268,270,271,274,275,122],{},"A ",[14,269,231],{}," changes the current bid by that amount — it doesn't set a new\nbid. Bids changed by a rule appear under ",[14,272,273],{},"Custom bids by source"," in the order,\ntagged ",[14,276,277],{},"auto",[31,279,281],{"id":280},"when-rules-run","When rules run",[10,283,284],{},"You don't pick a schedule — it follows the action:",[286,287,288,291,294],"ul",{},[52,289,290],{},"bid actions run once a day;",[52,292,293],{},"list actions run every hour;",[52,295,296,297,300],{},"rules that use ",[14,298,299],{},"Last day win rate"," run once a day.",[31,302,304],{"id":303},"change-or-stop-a-rule","Change or stop a rule",[10,306,307,308,214,311,314],{},"After saving, you can change which buy orders a rule is linked to, and turn it\noff or on with ",[14,309,310],{},"Disable rule",[14,312,313],{},"Enable rule",". The rule's name, statistics\nperiod, action and bid limits are fixed: to change them, duplicate the rule,\nedit the copy, and disable the original.",[31,316,318],{"id":317},"related","Related",[286,320,321,326,332],{},[52,322,323],{},[39,324,325],{"href":41},"Track conversions",[52,327,328],{},[39,329,331],{"href":330},"\u002Fdocs\u002Fadvertisers\u002Fdomain-filters","Domain filters",[52,333,334],{},[39,335,337],{"href":336},"\u002Fdocs\u002Fadvertisers\u002Fstatistics","Read your statistics",{"title":339,"searchDepth":340,"depth":340,"links":341},"",3,[342,344,345,346,347,348,349],{"id":33,"depth":343,"text":34},2,{"id":46,"depth":343,"text":47},{"id":108,"depth":343,"text":88},{"id":191,"depth":343,"text":192},{"id":280,"depth":343,"text":281},{"id":303,"depth":343,"text":304},{"id":317,"depth":343,"text":318},"Let TrafficOX raise or lower bids and black- or whitelist sources for you, based on your statistics.","md",{},true,null,"\u002Fdocs\u002Fadvertisers\u002Fautomation-rules",{"title":5,"description":350},"docs\u002F2.advertisers\u002F08.automation-rules","vv_y_tl2xW7EZadAe3EzHpsPnX30nMbF3x5TzMQAa4E",[360],{"title":361,"path":362,"stem":363,"children":364},"Docs","\u002Fdocs","docs",[365,369,395,440,479,504],{"title":366,"path":362,"stem":367,"description":368},"TrafficOX Documentation","docs\u002Findex","How to buy and sell traffic on TrafficOX — from your first top-up to tracking conversions.",{"title":370,"path":371,"stem":372,"children":373,"page":394},"Getting Started","\u002Fdocs\u002Fgetting-started","docs\u002F1.getting-started",[374,379,384,389],{"title":375,"path":376,"stem":377,"description":378},"Create your account","\u002Fdocs\u002Fgetting-started\u002Faccount","docs\u002F1.getting-started\u002F1.account","Sign up, confirm your email, complete your profile and secure your account.",{"title":380,"path":381,"stem":382,"description":383},"Top up your balance","\u002Fdocs\u002Fgetting-started\u002Ftop-up","docs\u002F1.getting-started\u002F2.top-up","Payment methods, minimum amounts, VAT, and what your first top-up unlocks.",{"title":385,"path":386,"stem":387,"description":388},"How your balance works","\u002Fdocs\u002Fgetting-started\u002Fbalance","docs\u002F1.getting-started\u002F3.balance","Buyer, seller and reserved balance — what each one holds, what you can spend and what you can withdraw.",{"title":390,"path":391,"stem":392,"description":393},"Referral program","\u002Fdocs\u002Fgetting-started\u002Freferrals","docs\u002F1.getting-started\u002F4.referrals","Invite advertisers and publishers with your link and earn 5% from them.",false,{"title":396,"path":397,"stem":398,"children":399,"page":394},"Advertisers","\u002Fdocs\u002Fadvertisers","docs\u002F2.advertisers",[400,405,410,415,420,423,428,431,432,435],{"title":401,"path":402,"stem":403,"description":404},"How buy orders work","\u002Fdocs\u002Fadvertisers\u002Fbuy-orders","docs\u002F2.advertisers\u002F01.buy-orders","What a buy order is, the ad formats you can buy, and what each order status means.",{"title":406,"path":407,"stem":408,"description":409},"Create a buy order","\u002Fdocs\u002Fadvertisers\u002Fcreate-buy-order","docs\u002F2.advertisers\u002F02.create-buy-order","Walk through the five steps of the order wizard — general settings, ads, targeting, pricing and limits.",{"title":411,"path":412,"stem":413,"description":414},"Targeting reference","\u002Fdocs\u002Fadvertisers\u002Ftargeting","docs\u002F2.advertisers\u002F03.targeting","Every targeting option in a buy order — what it does, its default, and how to narrow or block traffic.",{"title":416,"path":417,"stem":418,"description":419},"Landing pages and creatives","\u002Fdocs\u002Fadvertisers\u002Flanding-pages","docs\u002F2.advertisers\u002F04.landing-pages","Save landing page URLs and banner images in the Media Library, get them approved, and reuse them across orders.",{"title":325,"path":41,"stem":421,"description":422},"docs\u002F2.advertisers\u002F05.track-conversions","Send conversions back to TrafficOX with a server-to-server postback or a pixel, and see cost per conversion and ROI in your stats.",{"title":424,"path":425,"stem":426,"description":427},"URL macros","\u002Fdocs\u002Fadvertisers\u002Furl-macros","docs\u002F2.advertisers\u002F06.url-macros","Placeholders you can put in your landing page URL — TrafficOX fills them in on every click.",{"title":331,"path":330,"stem":429,"description":430},"docs\u002F2.advertisers\u002F07.domain-filters","Keep lists of sites to buy from or to avoid, and attach them to your buy orders.",{"title":5,"path":355,"stem":357,"description":350},{"title":337,"path":336,"stem":433,"description":434},"docs\u002F2.advertisers\u002F09.statistics","Where to find your numbers — the dashboard, order statistics and total stats — and what each metric means.",{"title":436,"path":437,"stem":438,"description":439},"Buy through an RTB feed","\u002Fdocs\u002Fadvertisers\u002Frtb-feeds","docs\u002F2.advertisers\u002F10.rtb-feeds","Connect your DSP endpoint so TrafficOX sends you bid requests and you answer with bids.",{"title":441,"path":442,"stem":443,"children":444,"page":394},"Publishers","\u002Fdocs\u002Fpublishers","docs\u002F3.publishers",[445,450,455,460,465,470,474],{"title":446,"path":447,"stem":448,"description":449},"How selling works","\u002Fdocs\u002Fpublishers\u002Fhow-selling-works","docs\u002F3.publishers\u002F1.how-selling-works","Sell orders, the formats you can sell, and how your sites are approved before traffic is bought.",{"title":451,"path":452,"stem":453,"description":454},"Add and verify your domains","\u002Fdocs\u002Fpublishers\u002Fdomains","docs\u002F3.publishers\u002F2.domains","Add your sites, prove you own them, and get them approved so their traffic is bought.",{"title":456,"path":457,"stem":458,"description":459},"Create a sell order","\u002Fdocs\u002Fpublishers\u002Fcreate-sell-order","docs\u002F3.publishers\u002F3.create-sell-order","Set up a placement — name, price floor, fallback URL and the settings for popunder or sticky banners.",{"title":461,"path":462,"stem":463,"description":464},"Install the code","\u002Fdocs\u002Fpublishers\u002Finstall-code","docs\u002F3.publishers\u002F4.install-code","Put your sell order's script on your site, pass a sub ID, and add the lite script to the rest of your pages.",{"title":466,"path":467,"stem":468,"description":469},"Better Ads status","\u002Fdocs\u002Fpublishers\u002Fbetter-ads","docs\u002F3.publishers\u002F5.better-ads","Check whether ad-quality lists and Chrome's filters affect your domains, and what to do if they do.",{"title":337,"path":471,"stem":472,"description":473},"\u002Fdocs\u002Fpublishers\u002Fstatistics","docs\u002F3.publishers\u002F6.statistics","Your earnings, sold and returned traffic on the dashboard, per sell order and in total.",{"title":475,"path":476,"stem":477,"description":478},"Withdraw your earnings","\u002Fdocs\u002Fpublishers\u002Fwithdrawals","docs\u002F3.publishers\u002F7.withdrawals","Request a payout of your seller balance by Capitalist, Paxum or wire transfer.",{"title":480,"path":481,"stem":482,"children":483,"page":394},"Api","\u002Fdocs\u002Fapi","docs\u002F4.api",[484,489,494,499],{"title":485,"path":486,"stem":487,"description":488},"API authentication","\u002Fdocs\u002Fapi\u002Fauthentication","docs\u002F4.api\u002F1.authentication","Create an API key, authenticate your requests, and understand the API's conventions and errors.",{"title":490,"path":491,"stem":492,"description":493},"API quickstart","\u002Fdocs\u002Fapi\u002Fquickstart","docs\u002F4.api\u002F2.quickstart","Three requests to get going — check your account, pull yesterday's stats by country, and pause an order.",{"title":495,"path":496,"stem":497,"description":498},"API reference","\u002Fdocs\u002Fapi\u002Freference","docs\u002F4.api\u002F3.reference","Every endpoint of the TrafficOX API, grouped by what it manages.",{"title":500,"path":501,"stem":502,"description":503},"Statistics requests","\u002Fdocs\u002Fapi\u002Fstatistics","docs\u002F4.api\u002F4.statistics","Breakdowns, filters, sub-breakdowns and the fields returned by every statistics endpoint.",{"title":505,"path":506,"stem":507,"description":508},"Glossary","\u002Fdocs\u002Fglossary","docs\u002F5.glossary","The terms used across TrafficOX and these docs, in plain words.",1793025800214]