[{"data":1,"prerenderedAt":491},["ShallowReactive",2],{"docs-\u002Fdocs\u002Fadvertisers\u002Fbuy-orders":3,"docs-nav":339},{"id":4,"title":5,"body":6,"description":330,"extension":331,"meta":332,"navigation":333,"order":334,"path":335,"seo":336,"stem":337,"__hash__":338},"docs\u002Fdocs\u002F2.advertisers\u002F01.buy-orders.md","How buy orders work",{"type":7,"value":8,"toc":319},"minimark",[9,22,27,92,95,99,109,117,121,218,233,237,244,278,281,285,302,306],[10,11,12,13,17,18,21],"p",{},"A ",[14,15,16],"strong",{},"buy order"," is how you buy traffic on TrafficOX. It holds everything about\none campaign: the ad format, your landing pages, who you target, how much you\nbid and how much you want to buy. You manage all of them under\n",[14,19,20],{},"Traffic → Buy orders",".",[23,24,26],"h2",{"id":25},"ad-formats","Ad formats",[28,29,30,46],"table",{},[31,32,33],"thead",{},[34,35,36,40,43],"tr",{},[37,38,39],"th",{},"Format",[37,41,42],{},"What the visitor sees",[37,44,45],{},"Bid",[47,48,49,61,71,81],"tbody",{},[34,50,51,55,58],{},[52,53,54],"td",{},"Popunder",[52,56,57],{},"Your landing page opens behind or in place of the publisher's page when the visitor interacts with it",[52,59,60],{},"CPM",[34,62,63,66,69],{},[52,64,65],{},"Skim",[52,67,68],{},"Your page opens in a new tab when a visitor clicks a sticky banner placeholder that no advertiser bought",[52,70,60],{},[34,72,73,76,79],{},[52,74,75],{},"Sticky banner",[52,77,78],{},"A banner in the corner of the page, 300 px wide and 50–200 px high",[52,80,60],{},[34,82,83,86,89],{},[52,84,85],{},"Banner",[52,87,88],{},"A standard display banner, 300×100 or 300×250",[52,90,91],{},"Coming soon",[10,93,94],{},"You pick the format when you create the order. It can't be changed later —\nexcept between Popunder and Skim — so create a new order to buy another format.",[23,96,98],{"id":97},"how-you-pay","How you pay",[10,100,101,102,104,105,108],{},"You bid ",[14,103,60],{},": the price for 1,000 impressions. Each impression goes to\nauction among the orders whose targeting matches it. The share of auctions you\nwin is shown as ",[14,106,107],{},"Winrate"," in your statistics — if it's low, a higher bid buys\nmore of the traffic you target.",[10,110,111,112,21],{},"Each country has a minimum bid, set by its tier. See\n",[113,114,116],"a",{"href":115},"\u002Fdocs\u002Fadvertisers\u002Fcreate-buy-order#minimum-bids","minimum bids",[23,118,120],{"id":119},"order-statuses","Order statuses",[28,122,123,136],{},[31,124,125],{},[34,126,127,130,133],{},[37,128,129],{},"Status",[37,131,132],{},"What it means",[37,134,135],{},"What you can do",[47,137,138,155,168,185,205],{},[34,139,140,145,148],{},[52,141,142],{},[14,143,144],{},"pending",[52,146,147],{},"The order isn't buying yet. Usually this means your account hasn't had its first top-up, or the order's landing pages are still being reviewed",[52,149,150,154],{},[113,151,153],{"href":152},"\u002Fdocs\u002Fgetting-started\u002Ftop-up","Top up"," or wait for the review",[34,156,157,162,165],{},[52,158,159],{},[14,160,161],{},"active",[52,163,164],{},"The order is buying traffic",[52,166,167],{},"Pause it at any time",[34,169,170,175,178],{},[52,171,172],{},[14,173,174],{},"paused",[52,176,177],{},"You paused the order",[52,179,180,181,184],{},"Press ",[14,182,183],{},"Play"," to resume",[34,186,187,192,195],{},[52,188,189],{},[14,190,191],{},"finished",[52,193,194],{},"The order used up its total limit",[52,196,197,200,201,204],{},[14,198,199],{},"Edit"," the order and raise its total limit above what it has already used — saving restarts it. Or ",[14,202,203],{},"Clone"," it",[34,206,207,212,215],{},[52,208,209],{},[14,210,211],{},"suspended",[52,213,214],{},"The order was stopped by TrafficOX",[52,216,217],{},"Contact your account manager",[219,220,221],"blockquote",{},[10,222,223,226,227,229,230,21],{},[14,224,225],{},"Note:"," An ",[14,228,161],{}," order buys nothing while your balance is empty. It\nkeeps its status and resumes on its own after you\n",[113,231,232],{"href":152},"top up",[23,234,236],{"id":235},"managing-your-orders","Managing your orders",[10,238,239,240,243],{},"Each row in ",[14,241,242],{},"Buy orders"," has these actions:",[245,246,247,253,263,272],"ul",{},[248,249,250,252],"li",{},[14,251,199],{}," — change targeting, bids, limits and creatives. The format can't be changed.",[248,254,255,257,258,262],{},[14,256,203],{}," — make a copy named \"",[259,260,261],"em",{},"name"," - Copy 1\". The copy starts paused, so you can review it before it spends anything.",[248,264,265,267,268,271],{},[14,266,183],{}," \u002F ",[14,269,270],{},"Pause"," — start or stop buying.",[248,273,274,277],{},[14,275,276],{},"Delete"," — remove the order.",[10,279,280],{},"Select several rows to activate, pause or delete them in one go.",[23,282,284],{"id":283},"where-to-see-results","Where to see results",[245,286,287,293,296],{},[248,288,289,290,292],{},"The ",[14,291,242],{}," list shows each order's bid, spend and impressions for the last 24 hours.",[248,294,295],{},"Open an order to see its statistics broken down by source, country, ISP, operating system, browser and browser language.",[248,297,298,301],{},[14,299,300],{},"Total stats"," adds up all your orders of one format, with CSV export.",[23,303,305],{"id":304},"related","Related",[245,307,308,314],{},[248,309,310],{},[113,311,313],{"href":312},"\u002Fdocs\u002Fadvertisers\u002Fcreate-buy-order","Create a buy order",[248,315,316],{},[113,317,318],{"href":152},"Top up your balance",{"title":320,"searchDepth":321,"depth":321,"links":322},"",3,[323,325,326,327,328,329],{"id":25,"depth":324,"text":26},2,{"id":97,"depth":324,"text":98},{"id":119,"depth":324,"text":120},{"id":235,"depth":324,"text":236},{"id":283,"depth":324,"text":284},{"id":304,"depth":324,"text":305},"What a buy order is, the ad formats you can buy, and what each order status means.","md",{},true,null,"\u002Fdocs\u002Fadvertisers\u002Fbuy-orders",{"title":5,"description":330},"docs\u002F2.advertisers\u002F01.buy-orders","-9S_MDU5Aajm99I0pY-UOGm5JPGJ1X7OF4JPUgQGIHo",[340],{"title":341,"path":342,"stem":343,"children":344},"Docs","\u002Fdocs","docs",[345,349,373,422,461,486],{"title":346,"path":342,"stem":347,"description":348},"TrafficOX Documentation","docs\u002Findex","How to buy and sell traffic on TrafficOX — from your first top-up to tracking conversions.",{"title":350,"path":351,"stem":352,"children":353,"page":372},"Getting Started","\u002Fdocs\u002Fgetting-started","docs\u002F1.getting-started",[354,359,362,367],{"title":355,"path":356,"stem":357,"description":358},"Create your account","\u002Fdocs\u002Fgetting-started\u002Faccount","docs\u002F1.getting-started\u002F1.account","Sign up, confirm your email, complete your profile and secure your account.",{"title":318,"path":152,"stem":360,"description":361},"docs\u002F1.getting-started\u002F2.top-up","Payment methods, minimum amounts, VAT, and what your first top-up unlocks.",{"title":363,"path":364,"stem":365,"description":366},"How your balance works","\u002Fdocs\u002Fgetting-started\u002Fbalance","docs\u002F1.getting-started\u002F3.balance","Buyer, seller and reserved balance — what each one holds, what you can spend and what you can withdraw.",{"title":368,"path":369,"stem":370,"description":371},"Referral program","\u002Fdocs\u002Fgetting-started\u002Freferrals","docs\u002F1.getting-started\u002F4.referrals","Invite advertisers and publishers with your link and earn 5% from them.",false,{"title":374,"path":375,"stem":376,"children":377,"page":372},"Advertisers","\u002Fdocs\u002Fadvertisers","docs\u002F2.advertisers",[378,379,382,387,392,397,402,407,412,417],{"title":5,"path":335,"stem":337,"description":330},{"title":313,"path":312,"stem":380,"description":381},"docs\u002F2.advertisers\u002F02.create-buy-order","Walk through the five steps of the order wizard — general settings, ads, targeting, pricing and limits.",{"title":383,"path":384,"stem":385,"description":386},"Targeting reference","\u002Fdocs\u002Fadvertisers\u002Ftargeting","docs\u002F2.advertisers\u002F03.targeting","Every targeting option in a buy order — what it does, its default, and how to narrow or block traffic.",{"title":388,"path":389,"stem":390,"description":391},"Landing pages and creatives","\u002Fdocs\u002Fadvertisers\u002Flanding-pages","docs\u002F2.advertisers\u002F04.landing-pages","Save landing page URLs and banner images in the Media Library, get them approved, and reuse them across orders.",{"title":393,"path":394,"stem":395,"description":396},"Track conversions","\u002Fdocs\u002Fadvertisers\u002Ftrack-conversions","docs\u002F2.advertisers\u002F05.track-conversions","Send conversions back to TrafficOX with a server-to-server postback or a pixel, and see cost per conversion and ROI in your stats.",{"title":398,"path":399,"stem":400,"description":401},"URL macros","\u002Fdocs\u002Fadvertisers\u002Furl-macros","docs\u002F2.advertisers\u002F06.url-macros","Placeholders you can put in your landing page URL — TrafficOX fills them in on every click.",{"title":403,"path":404,"stem":405,"description":406},"Domain filters","\u002Fdocs\u002Fadvertisers\u002Fdomain-filters","docs\u002F2.advertisers\u002F07.domain-filters","Keep lists of sites to buy from or to avoid, and attach them to your buy orders.",{"title":408,"path":409,"stem":410,"description":411},"Automation rules","\u002Fdocs\u002Fadvertisers\u002Fautomation-rules","docs\u002F2.advertisers\u002F08.automation-rules","Let TrafficOX raise or lower bids and black- or whitelist sources for you, based on your statistics.",{"title":413,"path":414,"stem":415,"description":416},"Read your statistics","\u002Fdocs\u002Fadvertisers\u002Fstatistics","docs\u002F2.advertisers\u002F09.statistics","Where to find your numbers — the dashboard, order statistics and total stats — and what each metric means.",{"title":418,"path":419,"stem":420,"description":421},"Buy through an RTB feed","\u002Fdocs\u002Fadvertisers\u002Frtb-feeds","docs\u002F2.advertisers\u002F10.rtb-feeds","Connect your DSP endpoint so TrafficOX sends you bid requests and you answer with bids.",{"title":423,"path":424,"stem":425,"children":426,"page":372},"Publishers","\u002Fdocs\u002Fpublishers","docs\u002F3.publishers",[427,432,437,442,447,452,456],{"title":428,"path":429,"stem":430,"description":431},"How selling works","\u002Fdocs\u002Fpublishers\u002Fhow-selling-works","docs\u002F3.publishers\u002F1.how-selling-works","Sell orders, the formats you can sell, and how your sites are approved before traffic is bought.",{"title":433,"path":434,"stem":435,"description":436},"Add and verify your domains","\u002Fdocs\u002Fpublishers\u002Fdomains","docs\u002F3.publishers\u002F2.domains","Add your sites, prove you own them, and get them approved so their traffic is bought.",{"title":438,"path":439,"stem":440,"description":441},"Create a sell order","\u002Fdocs\u002Fpublishers\u002Fcreate-sell-order","docs\u002F3.publishers\u002F3.create-sell-order","Set up a placement — name, price floor, fallback URL and the settings for popunder or sticky banners.",{"title":443,"path":444,"stem":445,"description":446},"Install the code","\u002Fdocs\u002Fpublishers\u002Finstall-code","docs\u002F3.publishers\u002F4.install-code","Put your sell order's script on your site, pass a sub ID, and add the lite script to the rest of your pages.",{"title":448,"path":449,"stem":450,"description":451},"Better Ads status","\u002Fdocs\u002Fpublishers\u002Fbetter-ads","docs\u002F3.publishers\u002F5.better-ads","Check whether ad-quality lists and Chrome's filters affect your domains, and what to do if they do.",{"title":413,"path":453,"stem":454,"description":455},"\u002Fdocs\u002Fpublishers\u002Fstatistics","docs\u002F3.publishers\u002F6.statistics","Your earnings, sold and returned traffic on the dashboard, per sell order and in total.",{"title":457,"path":458,"stem":459,"description":460},"Withdraw your earnings","\u002Fdocs\u002Fpublishers\u002Fwithdrawals","docs\u002F3.publishers\u002F7.withdrawals","Request a payout of your seller balance by Capitalist, Paxum or wire transfer.",{"title":462,"path":463,"stem":464,"children":465,"page":372},"Api","\u002Fdocs\u002Fapi","docs\u002F4.api",[466,471,476,481],{"title":467,"path":468,"stem":469,"description":470},"API authentication","\u002Fdocs\u002Fapi\u002Fauthentication","docs\u002F4.api\u002F1.authentication","Create an API key, authenticate your requests, and understand the API's conventions and errors.",{"title":472,"path":473,"stem":474,"description":475},"API quickstart","\u002Fdocs\u002Fapi\u002Fquickstart","docs\u002F4.api\u002F2.quickstart","Three requests to get going — check your account, pull yesterday's stats by country, and pause an order.",{"title":477,"path":478,"stem":479,"description":480},"API reference","\u002Fdocs\u002Fapi\u002Freference","docs\u002F4.api\u002F3.reference","Every endpoint of the TrafficOX API, grouped by what it manages.",{"title":482,"path":483,"stem":484,"description":485},"Statistics requests","\u002Fdocs\u002Fapi\u002Fstatistics","docs\u002F4.api\u002F4.statistics","Breakdowns, filters, sub-breakdowns and the fields returned by every statistics endpoint.",{"title":487,"path":488,"stem":489,"description":490},"Glossary","\u002Fdocs\u002Fglossary","docs\u002F5.glossary","The terms used across TrafficOX and these docs, in plain words.",1793025800214]