[{"data":1,"prerenderedAt":873},["ShallowReactive",2],{"docs-\u002Fdocs\u002Fadvertisers\u002Fcreate-buy-order":3,"docs-nav":721},{"id":4,"title":5,"body":6,"description":712,"extension":713,"meta":714,"navigation":715,"order":716,"path":717,"seo":718,"stem":719,"__hash__":720},"docs\u002Fdocs\u002F2.advertisers\u002F02.create-buy-order.md","Create a buy order",{"type":7,"value":8,"toc":694},"minimark",[9,43,48,67,71,134,138,143,188,192,204,207,224,228,231,319,323,328,352,356,403,406,410,507,518,522,571,575,588,592,678,682],[10,11,12,13,17,18,21,22,25,26,25,29,25,32,35,36,39,40,42],"p",{},"Go to ",[14,15,16],"strong",{},"Traffic → Buy orders"," and click ",[14,19,20],{},"+ New buy order",". The wizard has\nfive steps: ",[14,23,24],{},"General",", ",[14,27,28],{},"Ads",[14,30,31],{},"Targeting",[14,33,34],{},"Pricing & Limits"," and\n",[14,37,38],{},"Finalization",". You can't move past ",[14,41,28],{}," until the first two steps are\ncomplete.",[44,45,47],"h2",{"id":46},"before-you-start","Before you start",[49,50,51,64],"ul",{},[52,53,54,59,60,63],"li",{},[55,56,58],"a",{"href":57},"\u002Fdocs\u002Fgetting-started\u002Ftop-up","Top up your balance",". Orders created before your first top-up wait in ",[14,61,62],{},"pending",".",[52,65,66],{},"Have your landing page URL ready, plus banner images if you buy sticky banners.",[44,68,70],{"id":69},"step-1-general","Step 1. General",[72,73,74,81,92,109,127],"ol",{},[52,75,76,77,80],{},"Enter an ",[14,78,79],{},"Order name",", up to 60 characters. Names must be unique among your orders of the same format.",[52,82,83,84,87,88,91],{},"Choose the ",[14,85,86],{},"Vertical",". ",[14,89,90],{},"Adult"," is available today.",[52,93,83,94,97,98,25,101,104,105,108],{},[14,95,96],{},"Ad format",": ",[14,99,100],{},"Popunder",[14,102,103],{},"Skim"," or ",[14,106,107],{},"Sticker",". It can't be changed after the order is created, except between Popunder and Skim.",[52,110,111,112,115,116,119,120,87,123,126],{},"Under ",[14,113,114],{},"Geographic targeting",", keep ",[14,117,118],{},"All countries"," or pick ",[14,121,122],{},"Specific countries",[14,124,125],{},"Quick select"," adds all Tier-1, Tier-2 or Tier-3 countries at once.",[52,128,129,130,133],{},"Optionally turn on ",[14,131,132],{},"Region targeting"," to narrow the order to regions inside the chosen countries.",[44,135,137],{"id":136},"step-2-ads","Step 2. Ads",[10,139,140],{},[14,141,142],{},"Popunder and Skim",[72,144,145,152,171,178],{},[52,146,147,148,151],{},"Select the ",[14,149,150],{},"Landing page attributes"," that describe your page — at least one.",[52,153,154,155,158,159,104,163,166,167,170],{},"Enter the ",[14,156,157],{},"Landing page URL",", starting with ",[160,161,162],"code",{},"http:\u002F\u002F",[160,164,165],{},"https:\u002F\u002F",", or click ",[14,168,169],{},"Choose from library"," to reuse a saved one.",[52,172,173,174,177],{},"Optionally add ",[14,175,176],{},"Creative names \u002F tags"," — up to 5, each up to 30 characters with no spaces.",[52,179,180,181,184,185,63],{},"Click ",[14,182,183],{},"Save Creative",". It appears under ",[14,186,187],{},"Creatives",[10,189,190],{},[14,191,107],{},[72,193,194,201],{},[52,195,196,197,200],{},"Upload your ",[14,198,199],{},"Creative image(s)",": 300 px wide and 50–200 px high. JPEG, PNG and GIF up to 250 KB, WebP up to 100 KB.",[52,202,203],{},"Enter the landing page URL and save the creative, as above. An order can hold up to 20 creatives.",[10,205,206],{},"New images and landing pages are reviewed before they serve. A creative waiting\nfor review shows a notice and doesn't run until it's approved.",[208,209,210],"blockquote",{},[10,211,212,215,216,219,220,223],{},[14,213,214],{},"Note:"," You can put macros in your landing page URL — for example\n",[160,217,218],{},"{visitor_id}",", which you need for conversion tracking. Click ",[14,221,222],{},"Help"," next to\nthe URL field for the full list.",[44,225,227],{"id":226},"step-3-targeting","Step 3. Targeting",[10,229,230],{},"Everything here is optional: by default your order buys all matching traffic.",[232,233,234,247],"table",{},[235,236,237],"thead",{},[238,239,240,244],"tr",{},[241,242,243],"th",{},"Setting",[241,245,246],{},"What it does",[248,249,250,261,275,285,295,305],"tbody",{},[238,251,252,258],{},[253,254,255],"td",{},[14,256,257],{},"Devices",[253,259,260],{},"Mobile, Tablet, Desktop, Console, Smart TV. All are on by default; keep at least one",[238,262,263,268],{},[253,264,265],{},[14,266,267],{},"Traffic origin",[253,269,270,271,274],{},"The traffic sources you buy from. Keep ",[14,272,273],{},"Automatically add new sources as they become available"," on to get new sources as they appear",[238,276,277,282],{},[253,278,279],{},[14,280,281],{},"Content categories (thematic)",[253,283,284],{},"The site categories you buy from. All are selected by default",[238,286,287,292],{},[253,288,289],{},[14,290,291],{},"Time frames (UTC)",[253,293,294],{},"Off means 24\u002F7. Turn it on to choose weekdays and hours of the day, in UTC",[238,296,297,302],{},[253,298,299],{},[14,300,301],{},"Advanced targeting",[253,303,304],{},"Target or block operating systems, browsers, browser languages, mobile carriers and ISPs, connection type (Cable\u002FDSL, Cellular) and keywords",[238,306,307,312],{},[253,308,309],{},[14,310,311],{},"Domain Filter",[253,313,314,315,318],{},"Attach one whitelist or up to 5 blacklists of domains. ",[14,316,317],{},"Don't buy from my own domains"," skips domains registered to your own account",[44,320,322],{"id":321},"step-4-pricing-limits","Step 4. Pricing & Limits",[324,325,327],"h3",{"id":326},"your-bid","Your bid",[49,329,330,340],{},[52,331,332,333,335,336,339],{},"If you target ",[14,334,118],{},", enter one ",[14,337,338],{},"CPM Bid"," — the price for 1,000 impressions.",[52,341,332,342,344,345,87,348,351],{},[14,343,122],{},", set a bid per country under ",[14,346,347],{},"CPM Bid by Country",[14,349,350],{},"Apply minimum bid to"," fills in the minimum for a whole tier in one click. A bid below a country's minimum is raised to the minimum automatically.",[324,353,355],{"id":354},"minimum-bids","Minimum bids",[232,357,358,374],{},[235,359,360],{},[238,361,362,365,368,371],{},[241,363,364],{},"Format",[241,366,367],{},"Tier-1",[241,369,370],{},"Tier-2",[241,372,373],{},"Tier-3",[248,375,376,390],{},[238,377,378,381,384,387],{},[253,379,380],{},"Popunder, Skim",[253,382,383],{},"$0.50",[253,385,386],{},"$0.30",[253,388,389],{},"$0.15",[238,391,392,394,397,400],{},[253,393,107],{},[253,395,396],{},"$0.03",[253,398,399],{},"$0.02",[253,401,402],{},"$0.01",[10,404,405],{},"The maximum bid is $100 CPM.",[324,407,409],{"id":408},"limits","Limits",[232,411,412,423],{},[235,413,414],{},[238,415,416,418,421],{},[241,417,243],{},[241,419,420],{},"Default",[241,422,246],{},[248,424,425,438,469,482,494],{},[238,426,427,432,435],{},[253,428,429],{},[14,430,431],{},"Frequency capping",[253,433,434],{},"On, 3 impressions per 24 hours",[253,436,437],{},"How often one visitor can see your ad",[238,439,440,445,448],{},[253,441,442],{},[14,443,444],{},"Campaign limit",[253,446,447],{},"Off — unlimited",[253,449,450,451,454,455,458,459,25,462,104,465,468],{},"Caps spend (",[14,452,453],{},"Budget",") or impressions (",[14,456,457],{},"Hits",") ",[14,460,461],{},"Per hour",[14,463,464],{},"Per day",[14,466,467],{},"Total (one-shot)",". Hit limits start at 300 per hour or 5,000 per day",[238,470,471,476,479],{},[253,472,473],{},[14,474,475],{},"Slow ad delivery",[253,477,478],{},"Off",[253,480,481],{},"With an hourly or daily limit, paces purchases evenly across the hour or day instead of using the allowance as fast as traffic arrives",[238,483,484,489,491],{},[253,485,486],{},[14,487,488],{},"Daily limit per source",[253,490,478],{},[253,492,493],{},"Caps impressions from any one source, at least 1,000 a day",[238,495,496,501,504],{},[253,497,498],{},[14,499,500],{},"Custom bids by source",[253,502,503],{},"—",[253,505,506],{},"A different bid for specific sources",[10,508,509,510,513,514,517],{},"An order with a ",[14,511,512],{},"Total"," limit becomes ",[14,515,516],{},"finished"," once the limit is used up.\nTo restart it, edit the order and raise the limit above what it has already\nused.",[44,519,521],{"id":520},"step-5-finalization","Step 5. Finalization",[72,523,524,530,544,566],{},[52,525,526,527,63],{},"Review your settings under ",[14,528,529],{},"Review Your Order",[52,531,111,532,535,536,539,540,543],{},[14,533,534],{},"Order status after creation",", choose ",[14,537,538],{},"Active"," to start buying right away, or ",[14,541,542],{},"Paused"," to start it later.",[52,545,546,547],{},"Optionally change the traffic options:\n",[49,548,549,555,561],{},[52,550,551,554],{},[14,552,553],{},"Hide origin referrer"," — off by default.",[52,556,557,560],{},[14,558,559],{},"Allow no-referrer traffic"," — on by default.",[52,562,563,554],{},[14,564,565],{},"Only traffic with preview thumbnail",[52,567,180,568,63],{},[14,569,570],{},"Save Order",[44,572,574],{"id":573},"what-happens-next","What happens next",[10,576,577,578,580,581,583,584,63],{},"If your account has had its first top-up and your creatives are approved, an\n",[14,579,538],{}," order starts buying on the next matching impression. Otherwise it\nwaits in ",[14,582,62],{}," — see ",[55,585,587],{"href":586},"\u002Fdocs\u002Fadvertisers\u002Fbuy-orders#order-statuses","order statuses",[44,589,591],{"id":590},"troubleshooting","Troubleshooting",[232,593,594,604],{},[235,595,596],{},[238,597,598,601],{},[241,599,600],{},"Message",[241,602,603],{},"What to do",[248,605,606,616,626,636,644,652,662,670],{},[238,607,608,611],{},[253,609,610],{},"Please give your order a name",[253,612,613,614],{},"Fill in ",[14,615,79],{},[238,617,618,621],{},[253,619,620],{},"Please select at least one country",[253,622,623,624],{},"Pick a country, or switch back to ",[14,625,118],{},[238,627,628,631],{},[253,629,630],{},"Please select at least one landing page attribute",[253,632,633,634],{},"Select at least one attribute in ",[14,635,28],{},[238,637,638,641],{},[253,639,640],{},"Start your link with http:\u002F\u002F or https:\u002F\u002F",[253,642,643],{},"Add the protocol to your landing page URL",[238,645,646,649],{},[253,647,648],{},"Looks like there are spaces in your URL",[253,650,651],{},"Remove the spaces from the URL",[238,653,654,657],{},[253,655,656],{},"Please select at least one device type to continue",[253,658,659,660],{},"Turn on at least one device in ",[14,661,31],{},[238,663,664,667],{},[253,665,666],{},"Campaign limit must be at least 5,000 impressions per day",[253,668,669],{},"Raise the daily hit limit, or use a budget limit",[238,671,672,675],{},[253,673,674],{},"minimal value for Tier 1 countries is $0.5",[253,676,677],{},"Your single bid is below the Tier-1 minimum. Raise it, or target specific countries",[44,679,681],{"id":680},"related","Related",[49,683,684,690],{},[52,685,686],{},[55,687,689],{"href":688},"\u002Fdocs\u002Fadvertisers\u002Fbuy-orders","How buy orders work",[52,691,692],{},[55,693,58],{"href":57},{"title":695,"searchDepth":696,"depth":696,"links":697},"",3,[698,700,701,702,703,708,709,710,711],{"id":46,"depth":699,"text":47},2,{"id":69,"depth":699,"text":70},{"id":136,"depth":699,"text":137},{"id":226,"depth":699,"text":227},{"id":321,"depth":699,"text":322,"children":704},[705,706,707],{"id":326,"depth":696,"text":327},{"id":354,"depth":696,"text":355},{"id":408,"depth":696,"text":409},{"id":520,"depth":699,"text":521},{"id":573,"depth":699,"text":574},{"id":590,"depth":699,"text":591},{"id":680,"depth":699,"text":681},"Walk through the five steps of the order wizard — general settings, ads, targeting, pricing and limits.","md",{},true,null,"\u002Fdocs\u002Fadvertisers\u002Fcreate-buy-order",{"title":5,"description":712},"docs\u002F2.advertisers\u002F02.create-buy-order","qCYQihtH20RyAq0QT7siVejLeAsBjyUVuuDL509TGuI",[722],{"title":723,"path":724,"stem":725,"children":726},"Docs","\u002Fdocs","docs",[727,731,755,804,843,868],{"title":728,"path":724,"stem":729,"description":730},"TrafficOX Documentation","docs\u002Findex","How to buy and sell traffic on TrafficOX — from your first top-up to tracking conversions.",{"title":732,"path":733,"stem":734,"children":735,"page":754},"Getting Started","\u002Fdocs\u002Fgetting-started","docs\u002F1.getting-started",[736,741,744,749],{"title":737,"path":738,"stem":739,"description":740},"Create your account","\u002Fdocs\u002Fgetting-started\u002Faccount","docs\u002F1.getting-started\u002F1.account","Sign up, confirm your email, complete your profile and secure your account.",{"title":58,"path":57,"stem":742,"description":743},"docs\u002F1.getting-started\u002F2.top-up","Payment methods, minimum amounts, VAT, and what your first top-up unlocks.",{"title":745,"path":746,"stem":747,"description":748},"How your balance works","\u002Fdocs\u002Fgetting-started\u002Fbalance","docs\u002F1.getting-started\u002F3.balance","Buyer, seller and reserved balance — what each one holds, what you can spend and what you can withdraw.",{"title":750,"path":751,"stem":752,"description":753},"Referral program","\u002Fdocs\u002Fgetting-started\u002Freferrals","docs\u002F1.getting-started\u002F4.referrals","Invite advertisers and publishers with your link and earn 5% from them.",false,{"title":756,"path":757,"stem":758,"children":759,"page":754},"Advertisers","\u002Fdocs\u002Fadvertisers","docs\u002F2.advertisers",[760,763,764,769,774,779,784,789,794,799],{"title":689,"path":688,"stem":761,"description":762},"docs\u002F2.advertisers\u002F01.buy-orders","What a buy order is, the ad formats you can buy, and what each order status means.",{"title":5,"path":717,"stem":719,"description":712},{"title":765,"path":766,"stem":767,"description":768},"Targeting reference","\u002Fdocs\u002Fadvertisers\u002Ftargeting","docs\u002F2.advertisers\u002F03.targeting","Every targeting option in a buy order — what it does, its default, and how to narrow or block traffic.",{"title":770,"path":771,"stem":772,"description":773},"Landing pages and creatives","\u002Fdocs\u002Fadvertisers\u002Flanding-pages","docs\u002F2.advertisers\u002F04.landing-pages","Save landing page URLs and banner images in the Media Library, get them approved, and reuse them across orders.",{"title":775,"path":776,"stem":777,"description":778},"Track conversions","\u002Fdocs\u002Fadvertisers\u002Ftrack-conversions","docs\u002F2.advertisers\u002F05.track-conversions","Send conversions back to TrafficOX with a server-to-server postback or a pixel, and see cost per conversion and ROI in your stats.",{"title":780,"path":781,"stem":782,"description":783},"URL macros","\u002Fdocs\u002Fadvertisers\u002Furl-macros","docs\u002F2.advertisers\u002F06.url-macros","Placeholders you can put in your landing page URL — TrafficOX fills them in on every click.",{"title":785,"path":786,"stem":787,"description":788},"Domain filters","\u002Fdocs\u002Fadvertisers\u002Fdomain-filters","docs\u002F2.advertisers\u002F07.domain-filters","Keep lists of sites to buy from or to avoid, and attach them to your buy orders.",{"title":790,"path":791,"stem":792,"description":793},"Automation rules","\u002Fdocs\u002Fadvertisers\u002Fautomation-rules","docs\u002F2.advertisers\u002F08.automation-rules","Let TrafficOX raise or lower bids and black- or whitelist sources for you, based on your statistics.",{"title":795,"path":796,"stem":797,"description":798},"Read your statistics","\u002Fdocs\u002Fadvertisers\u002Fstatistics","docs\u002F2.advertisers\u002F09.statistics","Where to find your numbers — the dashboard, order statistics and total stats — and what each metric means.",{"title":800,"path":801,"stem":802,"description":803},"Buy through an RTB feed","\u002Fdocs\u002Fadvertisers\u002Frtb-feeds","docs\u002F2.advertisers\u002F10.rtb-feeds","Connect your DSP endpoint so TrafficOX sends you bid requests and you answer with bids.",{"title":805,"path":806,"stem":807,"children":808,"page":754},"Publishers","\u002Fdocs\u002Fpublishers","docs\u002F3.publishers",[809,814,819,824,829,834,838],{"title":810,"path":811,"stem":812,"description":813},"How selling works","\u002Fdocs\u002Fpublishers\u002Fhow-selling-works","docs\u002F3.publishers\u002F1.how-selling-works","Sell orders, the formats you can sell, and how your sites are approved before traffic is bought.",{"title":815,"path":816,"stem":817,"description":818},"Add and verify your domains","\u002Fdocs\u002Fpublishers\u002Fdomains","docs\u002F3.publishers\u002F2.domains","Add your sites, prove you own them, and get them approved so their traffic is bought.",{"title":820,"path":821,"stem":822,"description":823},"Create a sell order","\u002Fdocs\u002Fpublishers\u002Fcreate-sell-order","docs\u002F3.publishers\u002F3.create-sell-order","Set up a placement — name, price floor, fallback URL and the settings for popunder or sticky banners.",{"title":825,"path":826,"stem":827,"description":828},"Install the code","\u002Fdocs\u002Fpublishers\u002Finstall-code","docs\u002F3.publishers\u002F4.install-code","Put your sell order's script on your site, pass a sub ID, and add the lite script to the rest of your pages.",{"title":830,"path":831,"stem":832,"description":833},"Better Ads status","\u002Fdocs\u002Fpublishers\u002Fbetter-ads","docs\u002F3.publishers\u002F5.better-ads","Check whether ad-quality lists and Chrome's filters affect your domains, and what to do if they do.",{"title":795,"path":835,"stem":836,"description":837},"\u002Fdocs\u002Fpublishers\u002Fstatistics","docs\u002F3.publishers\u002F6.statistics","Your earnings, sold and returned traffic on the dashboard, per sell order and in total.",{"title":839,"path":840,"stem":841,"description":842},"Withdraw your earnings","\u002Fdocs\u002Fpublishers\u002Fwithdrawals","docs\u002F3.publishers\u002F7.withdrawals","Request a payout of your seller balance by Capitalist, Paxum or wire transfer.",{"title":844,"path":845,"stem":846,"children":847,"page":754},"Api","\u002Fdocs\u002Fapi","docs\u002F4.api",[848,853,858,863],{"title":849,"path":850,"stem":851,"description":852},"API authentication","\u002Fdocs\u002Fapi\u002Fauthentication","docs\u002F4.api\u002F1.authentication","Create an API key, authenticate your requests, and understand the API's conventions and errors.",{"title":854,"path":855,"stem":856,"description":857},"API quickstart","\u002Fdocs\u002Fapi\u002Fquickstart","docs\u002F4.api\u002F2.quickstart","Three requests to get going — check your account, pull yesterday's stats by country, and pause an order.",{"title":859,"path":860,"stem":861,"description":862},"API reference","\u002Fdocs\u002Fapi\u002Freference","docs\u002F4.api\u002F3.reference","Every endpoint of the TrafficOX API, grouped by what it manages.",{"title":864,"path":865,"stem":866,"description":867},"Statistics requests","\u002Fdocs\u002Fapi\u002Fstatistics","docs\u002F4.api\u002F4.statistics","Breakdowns, filters, sub-breakdowns and the fields returned by every statistics endpoint.",{"title":869,"path":870,"stem":871,"description":872},"Glossary","\u002Fdocs\u002Fglossary","docs\u002F5.glossary","The terms used across TrafficOX and these docs, in plain words.",1793025800214]