[{"data":1,"prerenderedAt":596},["ShallowReactive",2],{"docs-\u002Fdocs\u002Fadvertisers\u002Fstatistics":3,"docs-nav":445},{"id":4,"title":5,"body":6,"description":436,"extension":437,"meta":438,"navigation":439,"order":440,"path":441,"seo":442,"stem":443,"__hash__":444},"docs\u002Fdocs\u002F2.advertisers\u002F09.statistics.md","Read your statistics",{"type":7,"value":8,"toc":424},"minimark",[9,22,26,52,55,155,158,163,203,207,233,249,252,266,270,404,408],[10,11,12,13,17,18,21],"p",{},"You can look at your results at three levels: the ",[14,15,16],"strong",{},"Dashboard"," for the whole\naccount, a buy order's own statistics, and ",[14,19,20],{},"Total stats"," for all orders of one\nformat.",[23,24,16],"h2",{"id":25},"dashboard",[10,27,28,29,31,32,35,36,39,40,43,44,47,48,51],{},"Open ",[14,30,16],{}," and pick the ",[14,33,34],{},"Advertiser"," tab. Choose a format — ",[14,37,38],{},"Popunder",",\n",[14,41,42],{},"Sticky banner",", ",[14,45,46],{},"Banner"," or ",[14,49,50],{},"General"," for all of them — and a date range.",[10,53,54],{},"The cards at the top sum up the period:",[56,57,58,71],"table",{},[59,60,61],"thead",{},[62,63,64,68],"tr",{},[65,66,67],"th",{},"Card",[65,69,70],{},"What it shows",[72,73,74,85,95,105,115,125,135,145],"tbody",{},[62,75,76,82],{},[77,78,79],"td",{},[14,80,81],{},"Total spend",[77,83,84],{},"What you spent",[62,86,87,92],{},[77,88,89],{},[14,90,91],{},"Total impressions",[77,93,94],{},"Impressions you bought",[62,96,97,102],{},[77,98,99],{},[14,100,101],{},"Total clicks",[77,103,104],{},"Clicks on your banners. Not shown for popunder",[62,106,107,112],{},[77,108,109],{},[14,110,111],{},"Forecast",[77,113,114],{},"Your spend projected over the whole selected range at the current pace. For a period that has ended, it equals the actual spend",[62,116,117,122],{},[77,118,119],{},[14,120,121],{},"CTR",[77,123,124],{},"Clicks ÷ impressions",[62,126,127,132],{},[77,128,129],{},[14,130,131],{},"eCPM",[77,133,134],{},"Average cost per 1,000 impressions",[62,136,137,142],{},[77,138,139],{},[14,140,141],{},"Active orders",[77,143,144],{},"Running orders, with the number paused and in draft",[62,146,147,152],{},[77,148,149],{},[14,150,151],{},"Conversions",[77,153,154],{},"Conversions reported by your trackers",[10,156,157],{},"Below them are a day-by-day chart, your top campaigns and a detailed table.",[159,160,162],"h3",{"id":161},"date-ranges","Date ranges",[10,164,165,166,43,169,43,172,43,175,39,178,43,181,43,184,43,187,190,191,194,195,198,199,202],{},"Presets: ",[14,167,168],{},"Last 24 hours",[14,170,171],{},"Today",[14,173,174],{},"Yesterday",[14,176,177],{},"Last 7 days",[14,179,180],{},"Last 14 days",[14,182,183],{},"Last 30 days",[14,185,186],{},"Last 60 days",[14,188,189],{},"This month"," and\n",[14,192,193],{},"Last month",", or a custom range. Switch between ",[14,196,197],{},"Daily"," and ",[14,200,201],{},"Hourly",";\nhourly view works for ranges up to 31 days.",[23,204,206],{"id":205},"buy-order-statistics","Buy order statistics",[10,208,209,210,213,214,39,217,43,220,43,223,43,226,190,229,232],{},"Open any buy order to see its statistics. The ",[14,211,212],{},"Overview"," tab shows\nimpressions, clicks, CTR, spend, winrate, conversions, average conversion cost,\nprofit and ROI. The other tabs break the numbers down ",[14,215,216],{},"By source",[14,218,219],{},"By country",[14,221,222],{},"By ISP",[14,224,225],{},"By Operating System",[14,227,228],{},"By Browser",[14,230,231],{},"By Browser Language",".",[10,234,235,236,238,239,244,245,232],{},"The ",[14,237,216],{}," tab is where you find sites to ",[240,241,243],"a",{"href":242},"\u002Fdocs\u002Fadvertisers\u002Fdomain-filters","block","\nor to ",[240,246,248],{"href":247},"\u002Fdocs\u002Fadvertisers\u002Ftargeting#bids-by-source","bid on differently",[23,250,20],{"id":251},"total-stats",[10,253,254,255,258,259,261,262,265],{},"On the ",[14,256,257],{},"Buy orders"," page, ",[14,260,20],{}," adds up every order of one format.\nIt opens on the last 14 days and has the same tabs as an order's statistics.\nUse ",[14,263,264],{},"Export CSV"," to take the numbers into a spreadsheet.",[23,267,269],{"id":268},"metrics","Metrics",[56,271,272,282],{},[59,273,274],{},[62,275,276,279],{},[65,277,278],{},"Metric",[65,280,281],{},"Meaning",[72,283,284,293,303,317,331,341,351,360,370,380,390],{},[62,285,286,291],{},[77,287,288],{},[14,289,290],{},"Traffic bought",[77,292,94],{},[62,294,295,300],{},[77,296,297],{},[14,298,299],{},"Winrate",[77,301,302],{},"How often you win the auction for the impressions your order bids on. A low winrate usually means your bid is below the competition",[62,304,305,310],{},[77,306,307],{},[14,308,309],{},"Unique",[77,311,312,313,316],{},"Roughly how many different visitors were in the traffic you bought, counting the same IP address and browser as one visitor. ",[14,314,315],{},"Unique (%)"," is that number ÷ traffic bought",[62,318,319,328],{},[77,320,321,324,325],{},[14,322,323],{},"Desktop"," \u002F ",[14,326,327],{},"Mobile",[77,329,330],{},"The share of traffic from each device type",[62,332,333,338],{},[77,334,335],{},[14,336,337],{},"Spent",[77,339,340],{},"What you paid",[62,342,343,348],{},[77,344,345],{},[14,346,347],{},"Avg. CPM",[77,349,350],{},"Average price per 1,000 impressions",[62,352,353,358],{},[77,354,355],{},[14,356,357],{},"Conv.",[77,359,151],{},[62,361,362,367],{},[77,363,364],{},[14,365,366],{},"Cost\u002FConv.",[77,368,369],{},"Spend ÷ conversions",[62,371,372,377],{},[77,373,374],{},[14,375,376],{},"Conv. Rate",[77,378,379],{},"Conversions ÷ impressions × 100",[62,381,382,387],{},[77,383,384],{},[14,385,386],{},"Revenue",[77,388,389],{},"The conversion value your trackers reported",[62,391,392,397],{},[77,393,394],{},[14,395,396],{},"ROI",[77,398,399,400,403],{},"Return on spend. ",[14,401,402],{},"N\u002FA"," until there is at least one conversion",[23,405,407],{"id":406},"related","Related",[409,410,411,418],"ul",{},[412,413,414],"li",{},[240,415,417],{"href":416},"\u002Fdocs\u002Fadvertisers\u002Ftrack-conversions","Track conversions",[412,419,420],{},[240,421,423],{"href":422},"\u002Fdocs\u002Fadvertisers\u002Fautomation-rules","Automation rules",{"title":425,"searchDepth":426,"depth":426,"links":427},"",3,[428,432,433,434,435],{"id":25,"depth":429,"text":16,"children":430},2,[431],{"id":161,"depth":426,"text":162},{"id":205,"depth":429,"text":206},{"id":251,"depth":429,"text":20},{"id":268,"depth":429,"text":269},{"id":406,"depth":429,"text":407},"Where to find your numbers — the dashboard, order statistics and total stats — and what each metric means.","md",{},true,null,"\u002Fdocs\u002Fadvertisers\u002Fstatistics",{"title":5,"description":436},"docs\u002F2.advertisers\u002F09.statistics","X1-k8iBffDo9VrjO2L-0qOH_yVfNThvFPIdJKAGiDK0",[446],{"title":447,"path":448,"stem":449,"children":450},"Docs","\u002Fdocs","docs",[451,455,481,527,566,591],{"title":452,"path":448,"stem":453,"description":454},"TrafficOX Documentation","docs\u002Findex","How to buy and sell traffic on TrafficOX — from your first top-up to tracking conversions.",{"title":456,"path":457,"stem":458,"children":459,"page":480},"Getting Started","\u002Fdocs\u002Fgetting-started","docs\u002F1.getting-started",[460,465,470,475],{"title":461,"path":462,"stem":463,"description":464},"Create your account","\u002Fdocs\u002Fgetting-started\u002Faccount","docs\u002F1.getting-started\u002F1.account","Sign up, confirm your email, complete your profile and secure your account.",{"title":466,"path":467,"stem":468,"description":469},"Top up your balance","\u002Fdocs\u002Fgetting-started\u002Ftop-up","docs\u002F1.getting-started\u002F2.top-up","Payment methods, minimum amounts, VAT, and what your first top-up unlocks.",{"title":471,"path":472,"stem":473,"description":474},"How your balance works","\u002Fdocs\u002Fgetting-started\u002Fbalance","docs\u002F1.getting-started\u002F3.balance","Buyer, seller and reserved balance — what each one holds, what you can spend and what you can withdraw.",{"title":476,"path":477,"stem":478,"description":479},"Referral program","\u002Fdocs\u002Fgetting-started\u002Freferrals","docs\u002F1.getting-started\u002F4.referrals","Invite advertisers and publishers with your link and earn 5% from them.",false,{"title":482,"path":483,"stem":484,"children":485,"page":480},"Advertisers","\u002Fdocs\u002Fadvertisers","docs\u002F2.advertisers",[486,491,496,501,506,509,514,518,521,522],{"title":487,"path":488,"stem":489,"description":490},"How buy orders work","\u002Fdocs\u002Fadvertisers\u002Fbuy-orders","docs\u002F2.advertisers\u002F01.buy-orders","What a buy order is, the ad formats you can buy, and what each order status means.",{"title":492,"path":493,"stem":494,"description":495},"Create a buy order","\u002Fdocs\u002Fadvertisers\u002Fcreate-buy-order","docs\u002F2.advertisers\u002F02.create-buy-order","Walk through the five steps of the order wizard — general settings, ads, targeting, pricing and limits.",{"title":497,"path":498,"stem":499,"description":500},"Targeting reference","\u002Fdocs\u002Fadvertisers\u002Ftargeting","docs\u002F2.advertisers\u002F03.targeting","Every targeting option in a buy order — what it does, its default, and how to narrow or block traffic.",{"title":502,"path":503,"stem":504,"description":505},"Landing pages and creatives","\u002Fdocs\u002Fadvertisers\u002Flanding-pages","docs\u002F2.advertisers\u002F04.landing-pages","Save landing page URLs and banner images in the Media Library, get them approved, and reuse them across orders.",{"title":417,"path":416,"stem":507,"description":508},"docs\u002F2.advertisers\u002F05.track-conversions","Send conversions back to TrafficOX with a server-to-server postback or a pixel, and see cost per conversion and ROI in your stats.",{"title":510,"path":511,"stem":512,"description":513},"URL macros","\u002Fdocs\u002Fadvertisers\u002Furl-macros","docs\u002F2.advertisers\u002F06.url-macros","Placeholders you can put in your landing page URL — TrafficOX fills them in on every click.",{"title":515,"path":242,"stem":516,"description":517},"Domain filters","docs\u002F2.advertisers\u002F07.domain-filters","Keep lists of sites to buy from or to avoid, and attach them to your buy orders.",{"title":423,"path":422,"stem":519,"description":520},"docs\u002F2.advertisers\u002F08.automation-rules","Let TrafficOX raise or lower bids and black- or whitelist sources for you, based on your statistics.",{"title":5,"path":441,"stem":443,"description":436},{"title":523,"path":524,"stem":525,"description":526},"Buy through an RTB feed","\u002Fdocs\u002Fadvertisers\u002Frtb-feeds","docs\u002F2.advertisers\u002F10.rtb-feeds","Connect your DSP endpoint so TrafficOX sends you bid requests and you answer with bids.",{"title":528,"path":529,"stem":530,"children":531,"page":480},"Publishers","\u002Fdocs\u002Fpublishers","docs\u002F3.publishers",[532,537,542,547,552,557,561],{"title":533,"path":534,"stem":535,"description":536},"How selling works","\u002Fdocs\u002Fpublishers\u002Fhow-selling-works","docs\u002F3.publishers\u002F1.how-selling-works","Sell orders, the formats you can sell, and how your sites are approved before traffic is bought.",{"title":538,"path":539,"stem":540,"description":541},"Add and verify your domains","\u002Fdocs\u002Fpublishers\u002Fdomains","docs\u002F3.publishers\u002F2.domains","Add your sites, prove you own them, and get them approved so their traffic is bought.",{"title":543,"path":544,"stem":545,"description":546},"Create a sell order","\u002Fdocs\u002Fpublishers\u002Fcreate-sell-order","docs\u002F3.publishers\u002F3.create-sell-order","Set up a placement — name, price floor, fallback URL and the settings for popunder or sticky banners.",{"title":548,"path":549,"stem":550,"description":551},"Install the code","\u002Fdocs\u002Fpublishers\u002Finstall-code","docs\u002F3.publishers\u002F4.install-code","Put your sell order's script on your site, pass a sub ID, and add the lite script to the rest of your pages.",{"title":553,"path":554,"stem":555,"description":556},"Better Ads status","\u002Fdocs\u002Fpublishers\u002Fbetter-ads","docs\u002F3.publishers\u002F5.better-ads","Check whether ad-quality lists and Chrome's filters affect your domains, and what to do if they do.",{"title":5,"path":558,"stem":559,"description":560},"\u002Fdocs\u002Fpublishers\u002Fstatistics","docs\u002F3.publishers\u002F6.statistics","Your earnings, sold and returned traffic on the dashboard, per sell order and in total.",{"title":562,"path":563,"stem":564,"description":565},"Withdraw your earnings","\u002Fdocs\u002Fpublishers\u002Fwithdrawals","docs\u002F3.publishers\u002F7.withdrawals","Request a payout of your seller balance by Capitalist, Paxum or wire transfer.",{"title":567,"path":568,"stem":569,"children":570,"page":480},"Api","\u002Fdocs\u002Fapi","docs\u002F4.api",[571,576,581,586],{"title":572,"path":573,"stem":574,"description":575},"API authentication","\u002Fdocs\u002Fapi\u002Fauthentication","docs\u002F4.api\u002F1.authentication","Create an API key, authenticate your requests, and understand the API's conventions and errors.",{"title":577,"path":578,"stem":579,"description":580},"API quickstart","\u002Fdocs\u002Fapi\u002Fquickstart","docs\u002F4.api\u002F2.quickstart","Three requests to get going — check your account, pull yesterday's stats by country, and pause an order.",{"title":582,"path":583,"stem":584,"description":585},"API reference","\u002Fdocs\u002Fapi\u002Freference","docs\u002F4.api\u002F3.reference","Every endpoint of the TrafficOX API, grouped by what it manages.",{"title":587,"path":588,"stem":589,"description":590},"Statistics requests","\u002Fdocs\u002Fapi\u002Fstatistics","docs\u002F4.api\u002F4.statistics","Breakdowns, filters, sub-breakdowns and the fields returned by every statistics endpoint.",{"title":592,"path":593,"stem":594,"description":595},"Glossary","\u002Fdocs\u002Fglossary","docs\u002F5.glossary","The terms used across TrafficOX and these docs, in plain words.",1793025800214]