[{"data":1,"prerenderedAt":485},["ShallowReactive",2],{"docs-\u002Fdocs\u002Fadvertisers\u002Ftargeting":3,"docs-nav":336},{"id":4,"title":5,"body":6,"description":327,"extension":328,"meta":329,"navigation":330,"order":331,"path":332,"seo":333,"stem":334,"__hash__":335},"docs\u002Fdocs\u002F2.advertisers\u002F03.targeting.md","Targeting reference",{"type":7,"value":8,"toc":313},"minimark",[9,22,27,34,66,73,77,96,100,107,111,117,121,134,138,149,234,238,241,257,272,276,291,295],[10,11,12,13,17,18,21],"p",{},"Targeting decides which impressions your buy order can buy. Countries are set in\nthe ",[14,15,16],"strong",{},"General"," step; everything else lives in the ",[14,19,20],{},"Targeting"," step. By\ndefault an order buys all matching traffic, so you only need to change what you\nwant to narrow.",[23,24,26],"h2",{"id":25},"countries-and-regions","Countries and regions",[10,28,29,30,33],{},"Set in ",[14,31,32],{},"General → Geographic targeting",".",[35,36,37,44],"ul",{},[38,39,40,43],"li",{},[14,41,42],{},"All countries"," — one bid for the whole world.",[38,45,46,49,50,53,54,57,58,61,62,65],{},[14,47,48],{},"Specific countries"," — pick countries one by one, or use ",[14,51,52],{},"Quick select"," to add all ",[14,55,56],{},"Tier-1",", ",[14,59,60],{},"Tier-2"," or ",[14,63,64],{},"Tier-3"," countries. You then set a bid per country.",[10,67,68,69,72],{},"Turn on ",[14,70,71],{},"Region targeting"," to buy only from selected regions inside the\nchosen countries. With no regions selected, the order targets every region.",[23,74,76],{"id":75},"devices","Devices",[10,78,79,57,82,57,85,57,88,91,92,95],{},[14,80,81],{},"Mobile",[14,83,84],{},"Tablet",[14,86,87],{},"Desktop",[14,89,90],{},"Console"," and ",[14,93,94],{},"Smart TV",". All are on by\ndefault; keep at least one.",[23,97,99],{"id":98},"traffic-origin","Traffic origin",[10,101,102,103,106],{},"The traffic sources your order buys from. All sources are selected on a new\norder. Keep ",[14,104,105],{},"Automatically add new sources as they become available"," on to\nstart buying from new sources as soon as they appear.",[23,108,110],{"id":109},"content-categories","Content categories",[10,112,113,116],{},[14,114,115],{},"Content categories (thematic)"," lists the site categories available for your\nvertical. All are selected by default; untick the ones you don't want.",[23,118,120],{"id":119},"time-frames","Time frames",[10,122,123,126,127,91,130,133],{},[14,124,125],{},"Time frames (UTC)"," is off by default, which means the order runs 24\u002F7. Turn\nit on to choose the ",[14,128,129],{},"Weekdays",[14,131,132],{},"Hours of day (UTC)"," when the order buys.\nAll times are in UTC.",[23,135,137],{"id":136},"advanced-targeting","Advanced targeting",[10,139,140,141,144,145,148],{},"Each option can ",[14,142,143],{},"Target"," (buy only these) or ",[14,146,147],{},"Block"," (buy everything except\nthese).",[150,151,152,165],"table",{},[153,154,155],"thead",{},[156,157,158,162],"tr",{},[159,160,161],"th",{},"Option",[159,163,164],{},"Values",[166,167,168,179,189,199,209,224],"tbody",{},[156,169,170,176],{},[171,172,173],"td",{},[14,174,175],{},"Operating Systems",[171,177,178],{},"The visitor's operating system",[156,180,181,186],{},[171,182,183],{},[14,184,185],{},"Browsers",[171,187,188],{},"The visitor's browser",[156,190,191,196],{},[171,192,193],{},[14,194,195],{},"Browser Language",[171,197,198],{},"The language set in the visitor's browser",[156,200,201,206],{},[171,202,203],{},[14,204,205],{},"Mobile Carriers \u002F ISP",[171,207,208],{},"The visitor's mobile carrier or internet provider",[156,210,211,216],{},[171,212,213],{},[14,214,215],{},"Connection",[171,217,218,61,221],{},[14,219,220],{},"Cable\u002FDSL",[14,222,223],{},"Cellular",[156,225,226,231],{},[171,227,228],{},[14,229,230],{},"Keywords",[171,232,233],{},"Keywords you enter",[23,235,237],{"id":236},"domain-filters","Domain filters",[10,239,240],{},"Attach your own lists of domains to buy only from some sites or to keep away\nfrom others:",[35,242,243,250],{},[38,244,245,246,249],{},"one ",[14,247,248],{},"whitelist"," — the order buys only from these domains, or",[38,251,252,253,256],{},"up to ",[14,254,255],{},"5 blacklists"," — the order never buys from these domains.",[10,258,259,260,263,264,267,268,33],{},"Tick ",[14,261,262],{},"Don't buy from my own domains"," so the order never buys traffic from\ndomains registered to your own account — the sites you sell traffic from. Lists marked ",[14,265,266],{},"Auto-applied to all new orders"," are attached to\nevery new order automatically. See ",[269,270,237],"a",{"href":271},"\u002Fdocs\u002Fadvertisers\u002Fdomain-filters",[23,273,275],{"id":274},"bids-by-source","Bids by source",[10,277,278,279,282,283,287,288,33],{},"Under ",[14,280,281],{},"Pricing & Limits → Custom bids by source"," you can bid differently for\nspecific sources. Bids that an ",[269,284,286],{"href":285},"\u002Fdocs\u002Fadvertisers\u002Fautomation-rules","automation rule","\nset for you are tagged ",[14,289,290],{},"auto",[23,292,294],{"id":293},"related","Related",[35,296,297,303,307],{},[38,298,299],{},[269,300,302],{"href":301},"\u002Fdocs\u002Fadvertisers\u002Fcreate-buy-order","Create a buy order",[38,304,305],{},[269,306,237],{"href":271},[38,308,309],{},[269,310,312],{"href":311},"\u002Fdocs\u002Fadvertisers\u002Fstatistics","Read your statistics",{"title":314,"searchDepth":315,"depth":315,"links":316},"",3,[317,319,320,321,322,323,324,325,326],{"id":25,"depth":318,"text":26},2,{"id":75,"depth":318,"text":76},{"id":98,"depth":318,"text":99},{"id":109,"depth":318,"text":110},{"id":119,"depth":318,"text":120},{"id":136,"depth":318,"text":137},{"id":236,"depth":318,"text":237},{"id":274,"depth":318,"text":275},{"id":293,"depth":318,"text":294},"Every targeting option in a buy order — what it does, its default, and how to narrow or block traffic.","md",{},true,null,"\u002Fdocs\u002Fadvertisers\u002Ftargeting",{"title":5,"description":327},"docs\u002F2.advertisers\u002F03.targeting","EWRHaoO__ML4JblkELsOgcWmBfxA1cJ55XCdtp_7I4Y",[337],{"title":338,"path":339,"stem":340,"children":341},"Docs","\u002Fdocs","docs",[342,346,372,416,455,480],{"title":343,"path":339,"stem":344,"description":345},"TrafficOX Documentation","docs\u002Findex","How to buy and sell traffic on TrafficOX — from your first top-up to tracking conversions.",{"title":347,"path":348,"stem":349,"children":350,"page":371},"Getting Started","\u002Fdocs\u002Fgetting-started","docs\u002F1.getting-started",[351,356,361,366],{"title":352,"path":353,"stem":354,"description":355},"Create your account","\u002Fdocs\u002Fgetting-started\u002Faccount","docs\u002F1.getting-started\u002F1.account","Sign up, confirm your email, complete your profile and secure your account.",{"title":357,"path":358,"stem":359,"description":360},"Top up your balance","\u002Fdocs\u002Fgetting-started\u002Ftop-up","docs\u002F1.getting-started\u002F2.top-up","Payment methods, minimum amounts, VAT, and what your first top-up unlocks.",{"title":362,"path":363,"stem":364,"description":365},"How your balance works","\u002Fdocs\u002Fgetting-started\u002Fbalance","docs\u002F1.getting-started\u002F3.balance","Buyer, seller and reserved balance — what each one holds, what you can spend and what you can withdraw.",{"title":367,"path":368,"stem":369,"description":370},"Referral program","\u002Fdocs\u002Fgetting-started\u002Freferrals","docs\u002F1.getting-started\u002F4.referrals","Invite advertisers and publishers with your link and earn 5% from them.",false,{"title":373,"path":374,"stem":375,"children":376,"page":371},"Advertisers","\u002Fdocs\u002Fadvertisers","docs\u002F2.advertisers",[377,382,385,386,391,396,401,404,408,411],{"title":378,"path":379,"stem":380,"description":381},"How buy orders work","\u002Fdocs\u002Fadvertisers\u002Fbuy-orders","docs\u002F2.advertisers\u002F01.buy-orders","What a buy order is, the ad formats you can buy, and what each order status means.",{"title":302,"path":301,"stem":383,"description":384},"docs\u002F2.advertisers\u002F02.create-buy-order","Walk through the five steps of the order wizard — general settings, ads, targeting, pricing and limits.",{"title":5,"path":332,"stem":334,"description":327},{"title":387,"path":388,"stem":389,"description":390},"Landing pages and creatives","\u002Fdocs\u002Fadvertisers\u002Flanding-pages","docs\u002F2.advertisers\u002F04.landing-pages","Save landing page URLs and banner images in the Media Library, get them approved, and reuse them across orders.",{"title":392,"path":393,"stem":394,"description":395},"Track conversions","\u002Fdocs\u002Fadvertisers\u002Ftrack-conversions","docs\u002F2.advertisers\u002F05.track-conversions","Send conversions back to TrafficOX with a server-to-server postback or a pixel, and see cost per conversion and ROI in your stats.",{"title":397,"path":398,"stem":399,"description":400},"URL macros","\u002Fdocs\u002Fadvertisers\u002Furl-macros","docs\u002F2.advertisers\u002F06.url-macros","Placeholders you can put in your landing page URL — TrafficOX fills them in on every click.",{"title":237,"path":271,"stem":402,"description":403},"docs\u002F2.advertisers\u002F07.domain-filters","Keep lists of sites to buy from or to avoid, and attach them to your buy orders.",{"title":405,"path":285,"stem":406,"description":407},"Automation rules","docs\u002F2.advertisers\u002F08.automation-rules","Let TrafficOX raise or lower bids and black- or whitelist sources for you, based on your statistics.",{"title":312,"path":311,"stem":409,"description":410},"docs\u002F2.advertisers\u002F09.statistics","Where to find your numbers — the dashboard, order statistics and total stats — and what each metric means.",{"title":412,"path":413,"stem":414,"description":415},"Buy through an RTB feed","\u002Fdocs\u002Fadvertisers\u002Frtb-feeds","docs\u002F2.advertisers\u002F10.rtb-feeds","Connect your DSP endpoint so TrafficOX sends you bid requests and you answer with bids.",{"title":417,"path":418,"stem":419,"children":420,"page":371},"Publishers","\u002Fdocs\u002Fpublishers","docs\u002F3.publishers",[421,426,431,436,441,446,450],{"title":422,"path":423,"stem":424,"description":425},"How selling works","\u002Fdocs\u002Fpublishers\u002Fhow-selling-works","docs\u002F3.publishers\u002F1.how-selling-works","Sell orders, the formats you can sell, and how your sites are approved before traffic is bought.",{"title":427,"path":428,"stem":429,"description":430},"Add and verify your domains","\u002Fdocs\u002Fpublishers\u002Fdomains","docs\u002F3.publishers\u002F2.domains","Add your sites, prove you own them, and get them approved so their traffic is bought.",{"title":432,"path":433,"stem":434,"description":435},"Create a sell order","\u002Fdocs\u002Fpublishers\u002Fcreate-sell-order","docs\u002F3.publishers\u002F3.create-sell-order","Set up a placement — name, price floor, fallback URL and the settings for popunder or sticky banners.",{"title":437,"path":438,"stem":439,"description":440},"Install the code","\u002Fdocs\u002Fpublishers\u002Finstall-code","docs\u002F3.publishers\u002F4.install-code","Put your sell order's script on your site, pass a sub ID, and add the lite script to the rest of your pages.",{"title":442,"path":443,"stem":444,"description":445},"Better Ads status","\u002Fdocs\u002Fpublishers\u002Fbetter-ads","docs\u002F3.publishers\u002F5.better-ads","Check whether ad-quality lists and Chrome's filters affect your domains, and what to do if they do.",{"title":312,"path":447,"stem":448,"description":449},"\u002Fdocs\u002Fpublishers\u002Fstatistics","docs\u002F3.publishers\u002F6.statistics","Your earnings, sold and returned traffic on the dashboard, per sell order and in total.",{"title":451,"path":452,"stem":453,"description":454},"Withdraw your earnings","\u002Fdocs\u002Fpublishers\u002Fwithdrawals","docs\u002F3.publishers\u002F7.withdrawals","Request a payout of your seller balance by Capitalist, Paxum or wire transfer.",{"title":456,"path":457,"stem":458,"children":459,"page":371},"Api","\u002Fdocs\u002Fapi","docs\u002F4.api",[460,465,470,475],{"title":461,"path":462,"stem":463,"description":464},"API authentication","\u002Fdocs\u002Fapi\u002Fauthentication","docs\u002F4.api\u002F1.authentication","Create an API key, authenticate your requests, and understand the API's conventions and errors.",{"title":466,"path":467,"stem":468,"description":469},"API quickstart","\u002Fdocs\u002Fapi\u002Fquickstart","docs\u002F4.api\u002F2.quickstart","Three requests to get going — check your account, pull yesterday's stats by country, and pause an order.",{"title":471,"path":472,"stem":473,"description":474},"API reference","\u002Fdocs\u002Fapi\u002Freference","docs\u002F4.api\u002F3.reference","Every endpoint of the TrafficOX API, grouped by what it manages.",{"title":476,"path":477,"stem":478,"description":479},"Statistics requests","\u002Fdocs\u002Fapi\u002Fstatistics","docs\u002F4.api\u002F4.statistics","Breakdowns, filters, sub-breakdowns and the fields returned by every statistics endpoint.",{"title":481,"path":482,"stem":483,"description":484},"Glossary","\u002Fdocs\u002Fglossary","docs\u002F5.glossary","The terms used across TrafficOX and these docs, in plain words.",1793025800214]