[{"data":1,"prerenderedAt":388},["ShallowReactive",2],{"docs-\u002Fdocs\u002Fadvertisers\u002Furl-macros":3,"docs-nav":236},{"id":4,"title":5,"body":6,"description":227,"extension":228,"meta":229,"navigation":230,"order":231,"path":232,"seo":233,"stem":234,"__hash__":235},"docs\u002Fdocs\u002F2.advertisers\u002F06.url-macros.md","URL macros",{"type":7,"value":8,"toc":220},"minimark",[9,13,24,32,37,176,185,189,203,207],[10,11,12],"p",{},"A macro is a placeholder in curly braces. Put it in your landing page URL and\nTrafficOX replaces it with a real value each time a visitor clicks through.\nUse macros to pass data to your tracker or landing page.",[14,15,21],"pre",{"className":16,"code":18,"language":19,"meta":20},[17],"language-text","https:\u002F\u002Fexample.com\u002Foffer?click_id={visitor_id}&country={country_code}&cost={cost}\n","text","",[22,23,18],"code",{"__ignoreMap":20},[10,25,26,27,31],{},"In the buy order and Media Library forms, click a macro in the macros panel to\ninsert it at the cursor. ",[28,29,30],"strong",{},"Help"," opens the full list.",[33,34,36],"h2",{"id":35},"available-macros","Available macros",[38,39,40,53],"table",{},[41,42,43],"thead",{},[44,45,46,50],"tr",{},[47,48,49],"th",{},"Macro",[47,51,52],{},"Value",[54,55,56,72,82,92,102,112,122,132,142,152,162],"tbody",{},[44,57,58,64],{},[59,60,61],"td",{},[22,62,63],{},"{visitor_id}",[59,65,66,67],{},"The visit's unique ID. Pass it to your tracker to ",[68,69,71],"a",{"href":70},"\u002Fdocs\u002Fadvertisers\u002Ftrack-conversions","track conversions",[44,73,74,79],{},[59,75,76],{},[22,77,78],{},"{cost}",[59,80,81],{},"Your price for this traffic, in USD. Popunder and Skim orders get the price of one impression (your CPM ÷ 1,000); sticker orders get the CPM itself",[44,83,84,89],{},[59,85,86],{},[22,87,88],{},"{country_code}",[59,90,91],{},"The visitor's country code",[44,93,94,99],{},[59,95,96],{},[22,97,98],{},"{platform}",[59,100,101],{},"The visitor's platform",[44,103,104,109],{},[59,105,106],{},[22,107,108],{},"{website_type}",[59,110,111],{},"The type of site the visitor came from",[44,113,114,119],{},[59,115,116],{},[22,117,118],{},"{categories}",[59,120,121],{},"The categories of the site the visitor came from",[44,123,124,129],{},[59,125,126],{},[22,127,128],{},"{referer_domain}",[59,130,131],{},"The domain of the page the visitor came from",[44,133,134,139],{},[59,135,136],{},[22,137,138],{},"{referer_url}",[59,140,141],{},"The full URL of the page the visitor came from",[44,143,144,149],{},[59,145,146],{},[22,147,148],{},"{domain_id_numeric}",[59,150,151],{},"The numeric ID of the source site",[44,153,154,159],{},[59,155,156],{},[22,157,158],{},"{buy_order_id}",[59,160,161],{},"The ID of your buy order",[44,163,164,169],{},[59,165,166],{},[22,167,168],{},"{thumb}",[59,170,171,172,175],{},"The preview thumbnail of the page. Filled only when ",[28,173,174],{},"Only traffic with preview thumbnail"," is on",[10,177,178,179,181,182,184],{},"The two most used are ",[22,180,63],{}," and ",[22,183,148],{},": the first ties\nconversions to visits, the second tells you which source sent them, so you can\nbid by source or block it.",[33,186,188],{"id":187},"tips","Tips",[190,191,192,196],"ul",{},[193,194,195],"li",{},"Write macros exactly as shown, in lower case and in curly braces.",[193,197,198,181,200,202],{},[22,199,128],{},[22,201,138],{}," are empty for visits that arrive without a referrer.",[33,204,206],{"id":205},"related","Related",[190,208,209,214],{},[193,210,211],{},[68,212,213],{"href":70},"Track conversions",[193,215,216],{},[68,217,219],{"href":218},"\u002Fdocs\u002Fadvertisers\u002Flanding-pages","Landing pages and creatives",{"title":20,"searchDepth":221,"depth":221,"links":222},3,[223,225,226],{"id":35,"depth":224,"text":36},2,{"id":187,"depth":224,"text":188},{"id":205,"depth":224,"text":206},"Placeholders you can put in your landing page URL — TrafficOX fills them in on every click.","md",{},true,null,"\u002Fdocs\u002Fadvertisers\u002Furl-macros",{"title":5,"description":227},"docs\u002F2.advertisers\u002F06.url-macros","6-2W733-gFnkwpYEquGBRDs2ddA3V80OWcwQtw5Vl5I",[237],{"title":238,"path":239,"stem":240,"children":241},"Docs","\u002Fdocs","docs",[242,246,272,319,358,383],{"title":243,"path":239,"stem":244,"description":245},"TrafficOX Documentation","docs\u002Findex","How to buy and sell traffic on TrafficOX — from your first top-up to tracking conversions.",{"title":247,"path":248,"stem":249,"children":250,"page":271},"Getting Started","\u002Fdocs\u002Fgetting-started","docs\u002F1.getting-started",[251,256,261,266],{"title":252,"path":253,"stem":254,"description":255},"Create your account","\u002Fdocs\u002Fgetting-started\u002Faccount","docs\u002F1.getting-started\u002F1.account","Sign up, confirm your email, complete your profile and secure your account.",{"title":257,"path":258,"stem":259,"description":260},"Top up your balance","\u002Fdocs\u002Fgetting-started\u002Ftop-up","docs\u002F1.getting-started\u002F2.top-up","Payment methods, minimum amounts, VAT, and what your first top-up unlocks.",{"title":262,"path":263,"stem":264,"description":265},"How your balance works","\u002Fdocs\u002Fgetting-started\u002Fbalance","docs\u002F1.getting-started\u002F3.balance","Buyer, seller and reserved balance — what each one holds, what you can spend and what you can withdraw.",{"title":267,"path":268,"stem":269,"description":270},"Referral program","\u002Fdocs\u002Fgetting-started\u002Freferrals","docs\u002F1.getting-started\u002F4.referrals","Invite advertisers and publishers with your link and earn 5% from them.",false,{"title":273,"path":274,"stem":275,"children":276,"page":271},"Advertisers","\u002Fdocs\u002Fadvertisers","docs\u002F2.advertisers",[277,282,287,292,295,298,299,304,309,314],{"title":278,"path":279,"stem":280,"description":281},"How buy orders work","\u002Fdocs\u002Fadvertisers\u002Fbuy-orders","docs\u002F2.advertisers\u002F01.buy-orders","What a buy order is, the ad formats you can buy, and what each order status means.",{"title":283,"path":284,"stem":285,"description":286},"Create a buy order","\u002Fdocs\u002Fadvertisers\u002Fcreate-buy-order","docs\u002F2.advertisers\u002F02.create-buy-order","Walk through the five steps of the order wizard — general settings, ads, targeting, pricing and limits.",{"title":288,"path":289,"stem":290,"description":291},"Targeting reference","\u002Fdocs\u002Fadvertisers\u002Ftargeting","docs\u002F2.advertisers\u002F03.targeting","Every targeting option in a buy order — what it does, its default, and how to narrow or block traffic.",{"title":219,"path":218,"stem":293,"description":294},"docs\u002F2.advertisers\u002F04.landing-pages","Save landing page URLs and banner images in the Media Library, get them approved, and reuse them across orders.",{"title":213,"path":70,"stem":296,"description":297},"docs\u002F2.advertisers\u002F05.track-conversions","Send conversions back to TrafficOX with a server-to-server postback or a pixel, and see cost per conversion and ROI in your stats.",{"title":5,"path":232,"stem":234,"description":227},{"title":300,"path":301,"stem":302,"description":303},"Domain filters","\u002Fdocs\u002Fadvertisers\u002Fdomain-filters","docs\u002F2.advertisers\u002F07.domain-filters","Keep lists of sites to buy from or to avoid, and attach them to your buy orders.",{"title":305,"path":306,"stem":307,"description":308},"Automation rules","\u002Fdocs\u002Fadvertisers\u002Fautomation-rules","docs\u002F2.advertisers\u002F08.automation-rules","Let TrafficOX raise or lower bids and black- or whitelist sources for you, based on your statistics.",{"title":310,"path":311,"stem":312,"description":313},"Read your statistics","\u002Fdocs\u002Fadvertisers\u002Fstatistics","docs\u002F2.advertisers\u002F09.statistics","Where to find your numbers — the dashboard, order statistics and total stats — and what each metric means.",{"title":315,"path":316,"stem":317,"description":318},"Buy through an RTB feed","\u002Fdocs\u002Fadvertisers\u002Frtb-feeds","docs\u002F2.advertisers\u002F10.rtb-feeds","Connect your DSP endpoint so TrafficOX sends you bid requests and you answer with bids.",{"title":320,"path":321,"stem":322,"children":323,"page":271},"Publishers","\u002Fdocs\u002Fpublishers","docs\u002F3.publishers",[324,329,334,339,344,349,353],{"title":325,"path":326,"stem":327,"description":328},"How selling works","\u002Fdocs\u002Fpublishers\u002Fhow-selling-works","docs\u002F3.publishers\u002F1.how-selling-works","Sell orders, the formats you can sell, and how your sites are approved before traffic is bought.",{"title":330,"path":331,"stem":332,"description":333},"Add and verify your domains","\u002Fdocs\u002Fpublishers\u002Fdomains","docs\u002F3.publishers\u002F2.domains","Add your sites, prove you own them, and get them approved so their traffic is bought.",{"title":335,"path":336,"stem":337,"description":338},"Create a sell order","\u002Fdocs\u002Fpublishers\u002Fcreate-sell-order","docs\u002F3.publishers\u002F3.create-sell-order","Set up a placement — name, price floor, fallback URL and the settings for popunder or sticky banners.",{"title":340,"path":341,"stem":342,"description":343},"Install the code","\u002Fdocs\u002Fpublishers\u002Finstall-code","docs\u002F3.publishers\u002F4.install-code","Put your sell order's script on your site, pass a sub ID, and add the lite script to the rest of your pages.",{"title":345,"path":346,"stem":347,"description":348},"Better Ads status","\u002Fdocs\u002Fpublishers\u002Fbetter-ads","docs\u002F3.publishers\u002F5.better-ads","Check whether ad-quality lists and Chrome's filters affect your domains, and what to do if they do.",{"title":310,"path":350,"stem":351,"description":352},"\u002Fdocs\u002Fpublishers\u002Fstatistics","docs\u002F3.publishers\u002F6.statistics","Your earnings, sold and returned traffic on the dashboard, per sell order and in total.",{"title":354,"path":355,"stem":356,"description":357},"Withdraw your earnings","\u002Fdocs\u002Fpublishers\u002Fwithdrawals","docs\u002F3.publishers\u002F7.withdrawals","Request a payout of your seller balance by Capitalist, Paxum or wire transfer.",{"title":359,"path":360,"stem":361,"children":362,"page":271},"Api","\u002Fdocs\u002Fapi","docs\u002F4.api",[363,368,373,378],{"title":364,"path":365,"stem":366,"description":367},"API authentication","\u002Fdocs\u002Fapi\u002Fauthentication","docs\u002F4.api\u002F1.authentication","Create an API key, authenticate your requests, and understand the API's conventions and errors.",{"title":369,"path":370,"stem":371,"description":372},"API quickstart","\u002Fdocs\u002Fapi\u002Fquickstart","docs\u002F4.api\u002F2.quickstart","Three requests to get going — check your account, pull yesterday's stats by country, and pause an order.",{"title":374,"path":375,"stem":376,"description":377},"API reference","\u002Fdocs\u002Fapi\u002Freference","docs\u002F4.api\u002F3.reference","Every endpoint of the TrafficOX API, grouped by what it manages.",{"title":379,"path":380,"stem":381,"description":382},"Statistics requests","\u002Fdocs\u002Fapi\u002Fstatistics","docs\u002F4.api\u002F4.statistics","Breakdowns, filters, sub-breakdowns and the fields returned by every statistics endpoint.",{"title":384,"path":385,"stem":386,"description":387},"Glossary","\u002Fdocs\u002Fglossary","docs\u002F5.glossary","The terms used across TrafficOX and these docs, in plain words.",1793025800214]