[{"data":1,"prerenderedAt":540},["ShallowReactive",2],{"docs-\u002Fdocs\u002Fglossary":3,"docs-nav":384},{"id":4,"title":5,"body":6,"description":375,"extension":376,"meta":377,"navigation":378,"order":379,"path":380,"seo":381,"stem":382,"__hash__":383},"docs\u002Fdocs\u002F5.glossary.md","Glossary",{"type":7,"value":8,"toc":371},"minimark",[9],[10,11,12,25],"table",{},[13,14,15],"thead",{},[16,17,18,22],"tr",{},[19,20,21],"th",{},"Term",[19,23,24],{},"Meaning",[26,27,28,44,54,64,74,84,94,104,114,124,134,144,154,164,174,184,194,204,219,229,239,249,259,269,279,289,299,309,319,329,339,351,361],"tbody",{},[16,29,30,37],{},[31,32,33],"td",{},[34,35,36],"strong",{},"Account manager",[31,38,39,40,43],{},"Your personal contact at TrafficOX. Their email and Telegram are on the ",[34,41,42],{},"Support"," page",[16,45,46,51],{},[31,47,48],{},[34,49,50],{},"Attribution window",[31,52,53],{},"In a conversion tracker, the number of days in which a repeat conversion from the same visitor counts as a duplicate",[16,55,56,61],{},[31,57,58],{},[34,59,60],{},"Auction",[31,62,63],{},"How each impression is sold: the orders whose targeting matches compete with their bids",[16,65,66,71],{},[31,67,68],{},[34,69,70],{},"Blacklist",[31,72,73],{},"A domain filter listing sites an order must not buy from",[16,75,76,81],{},[31,77,78],{},[34,79,80],{},"Buy order",[31,82,83],{},"Your campaign for buying traffic: format, landing pages, targeting, bid and limits",[16,85,86,91],{},[31,87,88],{},[34,89,90],{},"Campaign limit",[31,92,93],{},"A cap on spend or impressions per hour, per day or in total",[16,95,96,101],{},[31,97,98],{},[34,99,100],{},"CPC",[31,102,103],{},"Cost per click",[16,105,106,111],{},[31,107,108],{},[34,109,110],{},"CPM",[31,112,113],{},"Cost per 1,000 impressions — how buy orders bid",[16,115,116,121],{},[31,117,118],{},[34,119,120],{},"Creative",[31,122,123],{},"One ad inside a buy order: a landing page URL, plus an image for banner formats",[16,125,126,131],{},[31,127,128],{},[34,129,130],{},"CTR",[31,132,133],{},"Click-through rate: clicks ÷ impressions",[16,135,136,141],{},[31,137,138],{},[34,139,140],{},"Domain filter",[31,142,143],{},"A reusable list of domains, used as a whitelist or blacklist",[16,145,146,151],{},[31,147,148],{},[34,149,150],{},"eCPA",[31,152,153],{},"Effective cost per action: spend ÷ conversions",[16,155,156,161],{},[31,157,158],{},[34,159,160],{},"eCPM",[31,162,163],{},"Effective cost per 1,000 impressions",[16,165,166,171],{},[31,167,168],{},[34,169,170],{},"Fallback URL",[31,172,173],{},"Where a publisher's unsold traffic is sent. Also called trafficback",[16,175,176,181],{},[31,177,178],{},[34,179,180],{},"Frequency capping",[31,182,183],{},"How many times one visitor can see your ad in a period",[16,185,186,191],{},[31,187,188],{},[34,189,190],{},"Impression",[31,192,193],{},"One showing of an ad to a visitor",[16,195,196,201],{},[31,197,198],{},[34,199,200],{},"Landing page attributes",[31,202,203],{},"Labels describing what a landing page contains",[16,205,206,211],{},[31,207,208],{},[34,209,210],{},"Macro",[31,212,213,214,218],{},"A placeholder such as ",[215,216,217],"code",{},"{visitor_id}"," that TrafficOX fills in on every click",[16,220,221,226],{},[31,222,223],{},[34,224,225],{},"Media Library",[31,227,228],{},"Where you keep landing page URLs and banner images for reuse",[16,230,231,236],{},[31,232,233],{},[34,234,235],{},"Popunder",[31,237,238],{},"A format that opens the landing page behind or in place of the publisher's page when the visitor interacts with it",[16,240,241,246],{},[31,242,243],{},[34,244,245],{},"Postback",[31,247,248],{},"A server-to-server call that reports a conversion to TrafficOX",[16,250,251,256],{},[31,252,253],{},[34,254,255],{},"Reserved balance",[31,257,258],{},"Money set aside for your running orders",[16,260,261,266],{},[31,262,263],{},[34,264,265],{},"ROI",[31,267,268],{},"Return on investment: profit relative to spend",[16,270,271,276],{},[31,272,273],{},[34,274,275],{},"RTB feed",[31,277,278],{},"A real-time bidding connection: TrafficOX sends bid requests to your endpoint and you answer with bids",[16,280,281,286],{},[31,282,283],{},[34,284,285],{},"Sell order",[31,287,288],{},"A publisher's setup for selling traffic from their sites",[16,290,291,296],{},[31,292,293],{},[34,294,295],{},"Skim",[31,297,298],{},"Full-page traffic: your page opens in a new tab when a visitor clicks an unsold sticky banner placeholder. Bought through popunder orders",[16,300,301,306],{},[31,302,303],{},[34,304,305],{},"Source",[31,307,308],{},"The site an impression comes from",[16,310,311,316],{},[31,312,313],{},[34,314,315],{},"Sticky banner",[31,317,318],{},"A banner shown in a corner of the page, 300 px wide. Called \"sticker\" in the API",[16,320,321,326],{},[31,322,323],{},[34,324,325],{},"Sub ID",[31,327,328],{},"A custom value a publisher passes through with their traffic",[16,330,331,336],{},[31,332,333],{},[34,334,335],{},"Tier",[31,337,338],{},"A group of countries with the same minimum bid. Tier-1 countries have the highest minimums",[16,340,341,346],{},[31,342,343],{},[34,344,345],{},"Visitor ID",[31,347,348,349],{},"The ID TrafficOX gives each visit, passed to you in ",[215,350,217],{},[16,352,353,358],{},[31,354,355],{},[34,356,357],{},"Whitelist",[31,359,360],{},"A domain filter listing the only sites an order may buy from",[16,362,363,368],{},[31,364,365],{},[34,366,367],{},"Winrate",[31,369,370],{},"How often your order wins the auction for the impressions it bids on",{"title":372,"searchDepth":373,"depth":373,"links":374},"",3,[],"The terms used across TrafficOX and these docs, in plain words.","md",{},true,null,"\u002Fdocs\u002Fglossary",{"title":5,"description":375},"docs\u002F5.glossary","MV0Tf9h-OOh7_boZXl-R8nTAMDG7Thw6x-BqLI98zTw",[385],{"title":386,"path":387,"stem":388,"children":389},"Docs","\u002Fdocs","docs",[390,394,420,475,514,539],{"title":391,"path":387,"stem":392,"description":393},"TrafficOX Documentation","docs\u002Findex","How to buy and sell traffic on TrafficOX — from your first top-up to tracking conversions.",{"title":395,"path":396,"stem":397,"children":398,"page":419},"Getting Started","\u002Fdocs\u002Fgetting-started","docs\u002F1.getting-started",[399,404,409,414],{"title":400,"path":401,"stem":402,"description":403},"Create your account","\u002Fdocs\u002Fgetting-started\u002Faccount","docs\u002F1.getting-started\u002F1.account","Sign up, confirm your email, complete your profile and secure your account.",{"title":405,"path":406,"stem":407,"description":408},"Top up your balance","\u002Fdocs\u002Fgetting-started\u002Ftop-up","docs\u002F1.getting-started\u002F2.top-up","Payment methods, minimum amounts, VAT, and what your first top-up unlocks.",{"title":410,"path":411,"stem":412,"description":413},"How your balance works","\u002Fdocs\u002Fgetting-started\u002Fbalance","docs\u002F1.getting-started\u002F3.balance","Buyer, seller and reserved balance — what each one holds, what you can spend and what you can withdraw.",{"title":415,"path":416,"stem":417,"description":418},"Referral program","\u002Fdocs\u002Fgetting-started\u002Freferrals","docs\u002F1.getting-started\u002F4.referrals","Invite advertisers and publishers with your link and earn 5% from them.",false,{"title":421,"path":422,"stem":423,"children":424,"page":419},"Advertisers","\u002Fdocs\u002Fadvertisers","docs\u002F2.advertisers",[425,430,435,440,445,450,455,460,465,470],{"title":426,"path":427,"stem":428,"description":429},"How buy orders work","\u002Fdocs\u002Fadvertisers\u002Fbuy-orders","docs\u002F2.advertisers\u002F01.buy-orders","What a buy order is, the ad formats you can buy, and what each order status means.",{"title":431,"path":432,"stem":433,"description":434},"Create a buy order","\u002Fdocs\u002Fadvertisers\u002Fcreate-buy-order","docs\u002F2.advertisers\u002F02.create-buy-order","Walk through the five steps of the order wizard — general settings, ads, targeting, pricing and limits.",{"title":436,"path":437,"stem":438,"description":439},"Targeting reference","\u002Fdocs\u002Fadvertisers\u002Ftargeting","docs\u002F2.advertisers\u002F03.targeting","Every targeting option in a buy order — what it does, its default, and how to narrow or block traffic.",{"title":441,"path":442,"stem":443,"description":444},"Landing pages and creatives","\u002Fdocs\u002Fadvertisers\u002Flanding-pages","docs\u002F2.advertisers\u002F04.landing-pages","Save landing page URLs and banner images in the Media Library, get them approved, and reuse them across orders.",{"title":446,"path":447,"stem":448,"description":449},"Track conversions","\u002Fdocs\u002Fadvertisers\u002Ftrack-conversions","docs\u002F2.advertisers\u002F05.track-conversions","Send conversions back to TrafficOX with a server-to-server postback or a pixel, and see cost per conversion and ROI in your stats.",{"title":451,"path":452,"stem":453,"description":454},"URL macros","\u002Fdocs\u002Fadvertisers\u002Furl-macros","docs\u002F2.advertisers\u002F06.url-macros","Placeholders you can put in your landing page URL — TrafficOX fills them in on every click.",{"title":456,"path":457,"stem":458,"description":459},"Domain filters","\u002Fdocs\u002Fadvertisers\u002Fdomain-filters","docs\u002F2.advertisers\u002F07.domain-filters","Keep lists of sites to buy from or to avoid, and attach them to your buy orders.",{"title":461,"path":462,"stem":463,"description":464},"Automation rules","\u002Fdocs\u002Fadvertisers\u002Fautomation-rules","docs\u002F2.advertisers\u002F08.automation-rules","Let TrafficOX raise or lower bids and black- or whitelist sources for you, based on your statistics.",{"title":466,"path":467,"stem":468,"description":469},"Read your statistics","\u002Fdocs\u002Fadvertisers\u002Fstatistics","docs\u002F2.advertisers\u002F09.statistics","Where to find your numbers — the dashboard, order statistics and total stats — and what each metric means.",{"title":471,"path":472,"stem":473,"description":474},"Buy through an RTB feed","\u002Fdocs\u002Fadvertisers\u002Frtb-feeds","docs\u002F2.advertisers\u002F10.rtb-feeds","Connect your DSP endpoint so TrafficOX sends you bid requests and you answer with bids.",{"title":476,"path":477,"stem":478,"children":479,"page":419},"Publishers","\u002Fdocs\u002Fpublishers","docs\u002F3.publishers",[480,485,490,495,500,505,509],{"title":481,"path":482,"stem":483,"description":484},"How selling works","\u002Fdocs\u002Fpublishers\u002Fhow-selling-works","docs\u002F3.publishers\u002F1.how-selling-works","Sell orders, the formats you can sell, and how your sites are approved before traffic is bought.",{"title":486,"path":487,"stem":488,"description":489},"Add and verify your domains","\u002Fdocs\u002Fpublishers\u002Fdomains","docs\u002F3.publishers\u002F2.domains","Add your sites, prove you own them, and get them approved so their traffic is bought.",{"title":491,"path":492,"stem":493,"description":494},"Create a sell order","\u002Fdocs\u002Fpublishers\u002Fcreate-sell-order","docs\u002F3.publishers\u002F3.create-sell-order","Set up a placement — name, price floor, fallback URL and the settings for popunder or sticky banners.",{"title":496,"path":497,"stem":498,"description":499},"Install the code","\u002Fdocs\u002Fpublishers\u002Finstall-code","docs\u002F3.publishers\u002F4.install-code","Put your sell order's script on your site, pass a sub ID, and add the lite script to the rest of your pages.",{"title":501,"path":502,"stem":503,"description":504},"Better Ads status","\u002Fdocs\u002Fpublishers\u002Fbetter-ads","docs\u002F3.publishers\u002F5.better-ads","Check whether ad-quality lists and Chrome's filters affect your domains, and what to do if they do.",{"title":466,"path":506,"stem":507,"description":508},"\u002Fdocs\u002Fpublishers\u002Fstatistics","docs\u002F3.publishers\u002F6.statistics","Your earnings, sold and returned traffic on the dashboard, per sell order and in total.",{"title":510,"path":511,"stem":512,"description":513},"Withdraw your earnings","\u002Fdocs\u002Fpublishers\u002Fwithdrawals","docs\u002F3.publishers\u002F7.withdrawals","Request a payout of your seller balance by Capitalist, Paxum or wire transfer.",{"title":515,"path":516,"stem":517,"children":518,"page":419},"Api","\u002Fdocs\u002Fapi","docs\u002F4.api",[519,524,529,534],{"title":520,"path":521,"stem":522,"description":523},"API authentication","\u002Fdocs\u002Fapi\u002Fauthentication","docs\u002F4.api\u002F1.authentication","Create an API key, authenticate your requests, and understand the API's conventions and errors.",{"title":525,"path":526,"stem":527,"description":528},"API quickstart","\u002Fdocs\u002Fapi\u002Fquickstart","docs\u002F4.api\u002F2.quickstart","Three requests to get going — check your account, pull yesterday's stats by country, and pause an order.",{"title":530,"path":531,"stem":532,"description":533},"API reference","\u002Fdocs\u002Fapi\u002Freference","docs\u002F4.api\u002F3.reference","Every endpoint of the TrafficOX API, grouped by what it manages.",{"title":535,"path":536,"stem":537,"description":538},"Statistics requests","\u002Fdocs\u002Fapi\u002Fstatistics","docs\u002F4.api\u002F4.statistics","Breakdowns, filters, sub-breakdowns and the fields returned by every statistics endpoint.",{"title":5,"path":380,"stem":382,"description":375},1793025800213]