[{"data":1,"prerenderedAt":373},["ShallowReactive",2],{"docs-\u002Fdocs\u002Fpublishers\u002Fhow-selling-works":3,"docs-nav":225},{"id":4,"title":5,"body":6,"description":216,"extension":217,"meta":218,"navigation":219,"order":220,"path":221,"seo":222,"stem":223,"__hash__":224},"docs\u002Fdocs\u002F3.publishers\u002F1.how-selling-works.md","How selling works",{"type":7,"value":8,"toc":206},"minimark",[9,13,21,26,62,66,116,120,164,171,175,186,190],[10,11,12],"p",{},"As a publisher you sell the traffic from your sites. Advertisers bid for each\nimpression, and you earn from every impression that is sold. Traffic nobody buys\ncan be sent back to a URL of your choice, so you don't lose it.",[10,14,15,16,20],{},"Switch the sidebar to ",[17,18,19],"strong",{},"Publisher"," to see the publisher tools.",[22,23,25],"h2",{"id":24},"the-pieces","The pieces",[27,28,29,42,52],"ul",{},[30,31,32,35,36,41],"li",{},[17,33,34],{},"My domains"," — the sites you sell from. Each one must be verified and approved before its traffic is bought. See ",[37,38,40],"a",{"href":39},"\u002Fdocs\u002Fpublishers\u002Fdomains","Add and verify your domains",".",[30,43,44,47,48,41],{},[17,45,46],{},"Sell orders"," — a sell order is one ad placement: the format, your price floor, where unsold traffic goes, and format settings. See ",[37,49,51],{"href":50},"\u002Fdocs\u002Fpublishers\u002Fcreate-sell-order","Create a sell order",[30,53,54,57,58,41],{},[17,55,56],{},"The code"," — each sell order gives you a script to put on your pages. See ",[37,59,61],{"href":60},"\u002Fdocs\u002Fpublishers\u002Finstall-code","Install the code",[22,63,65],{"id":64},"formats","Formats",[67,68,69,82],"table",{},[70,71,72],"thead",{},[73,74,75,79],"tr",{},[76,77,78],"th",{},"Format",[76,80,81],{},"What your visitors see",[83,84,85,96,106],"tbody",{},[73,86,87,93],{},[88,89,90],"td",{},[17,91,92],{},"Popunder \u002F Popup",[88,94,95],{},"An advertiser's page opens in a new window when the visitor clicks on your page",[73,97,98,103],{},[88,99,100],{},[17,101,102],{},"Sticky banner",[88,104,105],{},"A banner in a corner of your page",[73,107,108,113],{},[88,109,110],{},[17,111,112],{},"Banners",[88,114,115],{},"Standard display banners. Coming soon",[22,117,119],{"id":118},"sell-order-statuses","Sell order statuses",[67,121,122,132],{},[70,123,124],{},[73,125,126,129],{},[76,127,128],{},"Status",[76,130,131],{},"What it means",[83,133,134,144,154],{},[73,135,136,141],{},[88,137,138],{},[17,139,140],{},"active",[88,142,143],{},"Selling. New sell orders are active as soon as you create them",[73,145,146,151],{},[88,147,148],{},[17,149,150],{},"pending",[88,152,153],{},"Not selling yet. If an order stays pending, contact your account manager",[73,155,156,161],{},[88,157,158],{},[17,159,160],{},"suspended",[88,162,163],{},"Stopped by TrafficOX. Contact your account manager",[10,165,166,167,170],{},"A sell order only earns on traffic from your ",[17,168,169],{},"approved"," domains. Traffic from\na domain that isn't approved, or isn't in your account, goes to your fallback\nURL.",[22,172,174],{"id":173},"what-happens-to-unsold-traffic","What happens to unsold traffic",[10,176,177,178,181,182,185],{},"When no advertiser buys an impression, the visitor can be sent to your\n",[17,179,180],{},"fallback URL"," (also called trafficback). Your statistics count this as\n",[17,183,184],{},"Returned"," traffic.",[22,187,189],{"id":188},"related","Related",[27,191,192,196,200],{},[30,193,194],{},[37,195,40],{"href":39},[30,197,198],{},[37,199,51],{"href":50},[30,201,202],{},[37,203,205],{"href":204},"\u002Fdocs\u002Fpublishers\u002Fstatistics","Read your statistics",{"title":207,"searchDepth":208,"depth":208,"links":209},"",3,[210,212,213,214,215],{"id":24,"depth":211,"text":25},2,{"id":64,"depth":211,"text":65},{"id":118,"depth":211,"text":119},{"id":173,"depth":211,"text":174},{"id":188,"depth":211,"text":189},"Sell orders, the formats you can sell, and how your sites are approved before traffic is bought.","md",{},true,null,"\u002Fdocs\u002Fpublishers\u002Fhow-selling-works",{"title":5,"description":216},"docs\u002F3.publishers\u002F1.how-selling-works","dwsa35xspS51KWpjBPQ4hg-PdhWkYUdPVk2IPrq2T4k",[226],{"title":227,"path":228,"stem":229,"children":230},"Docs","\u002Fdocs","docs",[231,235,261,315,343,368],{"title":232,"path":228,"stem":233,"description":234},"TrafficOX Documentation","docs\u002Findex","How to buy and sell traffic on TrafficOX — from your first top-up to tracking conversions.",{"title":236,"path":237,"stem":238,"children":239,"page":260},"Getting Started","\u002Fdocs\u002Fgetting-started","docs\u002F1.getting-started",[240,245,250,255],{"title":241,"path":242,"stem":243,"description":244},"Create your account","\u002Fdocs\u002Fgetting-started\u002Faccount","docs\u002F1.getting-started\u002F1.account","Sign up, confirm your email, complete your profile and secure your account.",{"title":246,"path":247,"stem":248,"description":249},"Top up your balance","\u002Fdocs\u002Fgetting-started\u002Ftop-up","docs\u002F1.getting-started\u002F2.top-up","Payment methods, minimum amounts, VAT, and what your first top-up unlocks.",{"title":251,"path":252,"stem":253,"description":254},"How your balance works","\u002Fdocs\u002Fgetting-started\u002Fbalance","docs\u002F1.getting-started\u002F3.balance","Buyer, seller and reserved balance — what each one holds, what you can spend and what you can withdraw.",{"title":256,"path":257,"stem":258,"description":259},"Referral program","\u002Fdocs\u002Fgetting-started\u002Freferrals","docs\u002F1.getting-started\u002F4.referrals","Invite advertisers and publishers with your link and earn 5% from them.",false,{"title":262,"path":263,"stem":264,"children":265,"page":260},"Advertisers","\u002Fdocs\u002Fadvertisers","docs\u002F2.advertisers",[266,271,276,281,286,291,296,301,306,310],{"title":267,"path":268,"stem":269,"description":270},"How buy orders work","\u002Fdocs\u002Fadvertisers\u002Fbuy-orders","docs\u002F2.advertisers\u002F01.buy-orders","What a buy order is, the ad formats you can buy, and what each order status means.",{"title":272,"path":273,"stem":274,"description":275},"Create a buy order","\u002Fdocs\u002Fadvertisers\u002Fcreate-buy-order","docs\u002F2.advertisers\u002F02.create-buy-order","Walk through the five steps of the order wizard — general settings, ads, targeting, pricing and limits.",{"title":277,"path":278,"stem":279,"description":280},"Targeting reference","\u002Fdocs\u002Fadvertisers\u002Ftargeting","docs\u002F2.advertisers\u002F03.targeting","Every targeting option in a buy order — what it does, its default, and how to narrow or block traffic.",{"title":282,"path":283,"stem":284,"description":285},"Landing pages and creatives","\u002Fdocs\u002Fadvertisers\u002Flanding-pages","docs\u002F2.advertisers\u002F04.landing-pages","Save landing page URLs and banner images in the Media Library, get them approved, and reuse them across orders.",{"title":287,"path":288,"stem":289,"description":290},"Track conversions","\u002Fdocs\u002Fadvertisers\u002Ftrack-conversions","docs\u002F2.advertisers\u002F05.track-conversions","Send conversions back to TrafficOX with a server-to-server postback or a pixel, and see cost per conversion and ROI in your stats.",{"title":292,"path":293,"stem":294,"description":295},"URL macros","\u002Fdocs\u002Fadvertisers\u002Furl-macros","docs\u002F2.advertisers\u002F06.url-macros","Placeholders you can put in your landing page URL — TrafficOX fills them in on every click.",{"title":297,"path":298,"stem":299,"description":300},"Domain filters","\u002Fdocs\u002Fadvertisers\u002Fdomain-filters","docs\u002F2.advertisers\u002F07.domain-filters","Keep lists of sites to buy from or to avoid, and attach them to your buy orders.",{"title":302,"path":303,"stem":304,"description":305},"Automation rules","\u002Fdocs\u002Fadvertisers\u002Fautomation-rules","docs\u002F2.advertisers\u002F08.automation-rules","Let TrafficOX raise or lower bids and black- or whitelist sources for you, based on your statistics.",{"title":205,"path":307,"stem":308,"description":309},"\u002Fdocs\u002Fadvertisers\u002Fstatistics","docs\u002F2.advertisers\u002F09.statistics","Where to find your numbers — the dashboard, order statistics and total stats — and what each metric means.",{"title":311,"path":312,"stem":313,"description":314},"Buy through an RTB feed","\u002Fdocs\u002Fadvertisers\u002Frtb-feeds","docs\u002F2.advertisers\u002F10.rtb-feeds","Connect your DSP endpoint so TrafficOX sends you bid requests and you answer with bids.",{"title":316,"path":317,"stem":318,"children":319,"page":260},"Publishers","\u002Fdocs\u002Fpublishers","docs\u002F3.publishers",[320,321,324,327,330,335,338],{"title":5,"path":221,"stem":223,"description":216},{"title":40,"path":39,"stem":322,"description":323},"docs\u002F3.publishers\u002F2.domains","Add your sites, prove you own them, and get them approved so their traffic is bought.",{"title":51,"path":50,"stem":325,"description":326},"docs\u002F3.publishers\u002F3.create-sell-order","Set up a placement — name, price floor, fallback URL and the settings for popunder or sticky banners.",{"title":61,"path":60,"stem":328,"description":329},"docs\u002F3.publishers\u002F4.install-code","Put your sell order's script on your site, pass a sub ID, and add the lite script to the rest of your pages.",{"title":331,"path":332,"stem":333,"description":334},"Better Ads status","\u002Fdocs\u002Fpublishers\u002Fbetter-ads","docs\u002F3.publishers\u002F5.better-ads","Check whether ad-quality lists and Chrome's filters affect your domains, and what to do if they do.",{"title":205,"path":204,"stem":336,"description":337},"docs\u002F3.publishers\u002F6.statistics","Your earnings, sold and returned traffic on the dashboard, per sell order and in total.",{"title":339,"path":340,"stem":341,"description":342},"Withdraw your earnings","\u002Fdocs\u002Fpublishers\u002Fwithdrawals","docs\u002F3.publishers\u002F7.withdrawals","Request a payout of your seller balance by Capitalist, Paxum or wire transfer.",{"title":344,"path":345,"stem":346,"children":347,"page":260},"Api","\u002Fdocs\u002Fapi","docs\u002F4.api",[348,353,358,363],{"title":349,"path":350,"stem":351,"description":352},"API authentication","\u002Fdocs\u002Fapi\u002Fauthentication","docs\u002F4.api\u002F1.authentication","Create an API key, authenticate your requests, and understand the API's conventions and errors.",{"title":354,"path":355,"stem":356,"description":357},"API quickstart","\u002Fdocs\u002Fapi\u002Fquickstart","docs\u002F4.api\u002F2.quickstart","Three requests to get going — check your account, pull yesterday's stats by country, and pause an order.",{"title":359,"path":360,"stem":361,"description":362},"API reference","\u002Fdocs\u002Fapi\u002Freference","docs\u002F4.api\u002F3.reference","Every endpoint of the TrafficOX API, grouped by what it manages.",{"title":364,"path":365,"stem":366,"description":367},"Statistics requests","\u002Fdocs\u002Fapi\u002Fstatistics","docs\u002F4.api\u002F4.statistics","Breakdowns, filters, sub-breakdowns and the fields returned by every statistics endpoint.",{"title":369,"path":370,"stem":371,"description":372},"Glossary","\u002Fdocs\u002Fglossary","docs\u002F5.glossary","The terms used across TrafficOX and these docs, in plain words.",1793025800214]