[{"data":1,"prerenderedAt":484},["ShallowReactive",2],{"docs-\u002Fdocs\u002Fpublishers\u002Fstatistics":3,"docs-nav":332},{"id":4,"title":5,"body":6,"description":323,"extension":324,"meta":325,"navigation":326,"order":327,"path":328,"seo":329,"stem":330,"__hash__":331},"docs\u002Fdocs\u002F3.publishers\u002F6.statistics.md","Read your statistics",{"type":7,"value":8,"toc":313},"minimark",[9,14,41,131,138,205,209,244,255,259,276,280,293,297],[10,11,13],"h2",{"id":12},"dashboard","Dashboard",[15,16,17,18,21,22,25,26,29,30,29,33,36,37,40],"p",{},"Open ",[19,20,13],"strong",{}," and pick the ",[19,23,24],{},"Publisher"," tab. Choose a format —\n",[19,27,28],{},"Popunder",", ",[19,31,32],{},"Sticky banner",[19,34,35],{},"Banner"," or ",[19,38,39],{},"General"," — and a date range.",[42,43,44,57],"table",{},[45,46,47],"thead",{},[48,49,50,54],"tr",{},[51,52,53],"th",{},"Card",[51,55,56],{},"What it shows",[58,59,60,71,81,91,101,111,121],"tbody",{},[48,61,62,68],{},[63,64,65],"td",{},[19,66,67],{},"Total revenue",[63,69,70],{},"What you earned",[48,72,73,78],{},[63,74,75],{},[19,76,77],{},"Total impressions",[63,79,80],{},"Impressions on your sites",[48,82,83,88],{},[63,84,85],{},[19,86,87],{},"Total clicks",[63,89,90],{},"Clicks on your banners",[48,92,93,98],{},[63,94,95],{},[19,96,97],{},"Forecast",[63,99,100],{},"Your revenue projected over the whole range at the current pace",[48,102,103,108],{},[63,104,105],{},[19,106,107],{},"CTR",[63,109,110],{},"Clicks ÷ impressions",[48,112,113,118],{},[63,114,115],{},[19,116,117],{},"eCPM",[63,119,120],{},"Revenue per 1,000 sold impressions",[48,122,123,128],{},[63,124,125],{},[19,126,127],{},"Active orders",[63,129,130],{},"Your selling sell orders, with the number suspended",[15,132,133,134,137],{},"The ",[19,135,136],{},"Detailed performance stats"," table below shows each day:",[42,139,140,150],{},[45,141,142],{},[48,143,144,147],{},[51,145,146],{},"Column",[51,148,149],{},"Meaning",[58,151,152,162,172,186,195],{},[48,153,154,159],{},[63,155,156],{},[19,157,158],{},"Traffic hits",[63,160,161],{},"All traffic your code sent us",[48,163,164,169],{},[63,165,166],{},[19,167,168],{},"Returned (%)",[63,170,171],{},"The share of traffic that wasn't sold and went to your fallback URL",[48,173,174,183],{},[63,175,176,179,180],{},[19,177,178],{},"Desktop"," \u002F ",[19,181,182],{},"Mobile",[63,184,185],{},"The share of traffic from each device type",[48,187,188,193],{},[63,189,190],{},[19,191,192],{},"Earned",[63,194,70],{},[48,196,197,202],{},[63,198,199],{},[19,200,201],{},"Avg. CPM",[63,203,204],{},"Earnings per 1,000 traffic hits — sold and unsold together, so it is lower than eCPM",[10,206,208],{"id":207},"sell-order-statistics","Sell order statistics",[15,210,211,212,215,216,29,219,29,222,29,225,228,229,29,232,235,236,239,240,243],{},"Open a sell order to see its numbers. The ",[19,213,214],{},"Overview"," tab shows impressions,\nrevenue and average CPM — plus clicks and CTR for sticky banners. Break the\ntraffic down ",[19,217,218],{},"By source",[19,220,221],{},"By country",[19,223,224],{},"By ISP",[19,226,227],{},"By Sub ID",",\n",[19,230,231],{},"By Operating System",[19,233,234],{},"By Browser"," and ",[19,237,238],{},"By Browser Language",". Use\n",[19,241,242],{},"Export CSV"," to take the numbers into a spreadsheet.",[15,245,246,248,249,254],{},[19,247,227],{}," compares the placements you tagged with\n",[250,251,253],"a",{"href":252},"\u002Fdocs\u002Fpublishers\u002Finstall-code#pass-a-sub-id","sub IDs",".",[10,256,258],{"id":257},"sell-orders-list","Sell orders list",[15,260,261,262,29,264,267,268,271,272,275],{},"The list shows each order's last 24 hours: ",[19,263,192],{},[19,265,266],{},"Imps"," (all traffic\nthe order received), ",[19,269,270],{},"Sold"," with the share sold, and ",[19,273,274],{},"Return"," — traffic sent\nto your fallback URL.",[10,277,279],{"id":278},"total-stats","Total stats",[15,281,282,284,285,288,289,292],{},[19,283,279],{}," on the ",[19,286,287],{},"Sell orders"," page adds up all orders of one format,\nwith the same tabs and a ",[19,290,291],{},"Fill rate"," — the share of your traffic that was sold.",[10,294,296],{"id":295},"related","Related",[298,299,300,307],"ul",{},[301,302,303],"li",{},[250,304,306],{"href":305},"\u002Fdocs\u002Fpublishers\u002Finstall-code","Install the code",[301,308,309],{},[250,310,312],{"href":311},"\u002Fdocs\u002Fpublishers\u002Fwithdrawals","Withdraw your earnings",{"title":314,"searchDepth":315,"depth":315,"links":316},"",3,[317,319,320,321,322],{"id":12,"depth":318,"text":13},2,{"id":207,"depth":318,"text":208},{"id":257,"depth":318,"text":258},{"id":278,"depth":318,"text":279},{"id":295,"depth":318,"text":296},"Your earnings, sold and returned traffic on the dashboard, per sell order and in total.","md",{},true,null,"\u002Fdocs\u002Fpublishers\u002Fstatistics",{"title":5,"description":323},"docs\u002F3.publishers\u002F6.statistics","oci72UmbTAyVxeVGFYoHzwWqEDBgT0mOoqKZHdb9kCQ",[333],{"title":334,"path":335,"stem":336,"children":337},"Docs","\u002Fdocs","docs",[338,342,368,422,454,479],{"title":339,"path":335,"stem":340,"description":341},"TrafficOX Documentation","docs\u002Findex","How to buy and sell traffic on TrafficOX — from your first top-up to tracking conversions.",{"title":343,"path":344,"stem":345,"children":346,"page":367},"Getting Started","\u002Fdocs\u002Fgetting-started","docs\u002F1.getting-started",[347,352,357,362],{"title":348,"path":349,"stem":350,"description":351},"Create your account","\u002Fdocs\u002Fgetting-started\u002Faccount","docs\u002F1.getting-started\u002F1.account","Sign up, confirm your email, complete your profile and secure your account.",{"title":353,"path":354,"stem":355,"description":356},"Top up your balance","\u002Fdocs\u002Fgetting-started\u002Ftop-up","docs\u002F1.getting-started\u002F2.top-up","Payment methods, minimum amounts, VAT, and what your first top-up unlocks.",{"title":358,"path":359,"stem":360,"description":361},"How your balance works","\u002Fdocs\u002Fgetting-started\u002Fbalance","docs\u002F1.getting-started\u002F3.balance","Buyer, seller and reserved balance — what each one holds, what you can spend and what you can withdraw.",{"title":363,"path":364,"stem":365,"description":366},"Referral program","\u002Fdocs\u002Fgetting-started\u002Freferrals","docs\u002F1.getting-started\u002F4.referrals","Invite advertisers and publishers with your link and earn 5% from them.",false,{"title":369,"path":370,"stem":371,"children":372,"page":367},"Advertisers","\u002Fdocs\u002Fadvertisers","docs\u002F2.advertisers",[373,378,383,388,393,398,403,408,413,417],{"title":374,"path":375,"stem":376,"description":377},"How buy orders work","\u002Fdocs\u002Fadvertisers\u002Fbuy-orders","docs\u002F2.advertisers\u002F01.buy-orders","What a buy order is, the ad formats you can buy, and what each order status means.",{"title":379,"path":380,"stem":381,"description":382},"Create a buy order","\u002Fdocs\u002Fadvertisers\u002Fcreate-buy-order","docs\u002F2.advertisers\u002F02.create-buy-order","Walk through the five steps of the order wizard — general settings, ads, targeting, pricing and limits.",{"title":384,"path":385,"stem":386,"description":387},"Targeting reference","\u002Fdocs\u002Fadvertisers\u002Ftargeting","docs\u002F2.advertisers\u002F03.targeting","Every targeting option in a buy order — what it does, its default, and how to narrow or block traffic.",{"title":389,"path":390,"stem":391,"description":392},"Landing pages and creatives","\u002Fdocs\u002Fadvertisers\u002Flanding-pages","docs\u002F2.advertisers\u002F04.landing-pages","Save landing page URLs and banner images in the Media Library, get them approved, and reuse them across orders.",{"title":394,"path":395,"stem":396,"description":397},"Track conversions","\u002Fdocs\u002Fadvertisers\u002Ftrack-conversions","docs\u002F2.advertisers\u002F05.track-conversions","Send conversions back to TrafficOX with a server-to-server postback or a pixel, and see cost per conversion and ROI in your stats.",{"title":399,"path":400,"stem":401,"description":402},"URL macros","\u002Fdocs\u002Fadvertisers\u002Furl-macros","docs\u002F2.advertisers\u002F06.url-macros","Placeholders you can put in your landing page URL — TrafficOX fills them in on every click.",{"title":404,"path":405,"stem":406,"description":407},"Domain filters","\u002Fdocs\u002Fadvertisers\u002Fdomain-filters","docs\u002F2.advertisers\u002F07.domain-filters","Keep lists of sites to buy from or to avoid, and attach them to your buy orders.",{"title":409,"path":410,"stem":411,"description":412},"Automation rules","\u002Fdocs\u002Fadvertisers\u002Fautomation-rules","docs\u002F2.advertisers\u002F08.automation-rules","Let TrafficOX raise or lower bids and black- or whitelist sources for you, based on your statistics.",{"title":5,"path":414,"stem":415,"description":416},"\u002Fdocs\u002Fadvertisers\u002Fstatistics","docs\u002F2.advertisers\u002F09.statistics","Where to find your numbers — the dashboard, order statistics and total stats — and what each metric means.",{"title":418,"path":419,"stem":420,"description":421},"Buy through an RTB feed","\u002Fdocs\u002Fadvertisers\u002Frtb-feeds","docs\u002F2.advertisers\u002F10.rtb-feeds","Connect your DSP endpoint so TrafficOX sends you bid requests and you answer with bids.",{"title":423,"path":424,"stem":425,"children":426,"page":367},"Publishers","\u002Fdocs\u002Fpublishers","docs\u002F3.publishers",[427,432,437,442,445,450,451],{"title":428,"path":429,"stem":430,"description":431},"How selling works","\u002Fdocs\u002Fpublishers\u002Fhow-selling-works","docs\u002F3.publishers\u002F1.how-selling-works","Sell orders, the formats you can sell, and how your sites are approved before traffic is bought.",{"title":433,"path":434,"stem":435,"description":436},"Add and verify your domains","\u002Fdocs\u002Fpublishers\u002Fdomains","docs\u002F3.publishers\u002F2.domains","Add your sites, prove you own them, and get them approved so their traffic is bought.",{"title":438,"path":439,"stem":440,"description":441},"Create a sell order","\u002Fdocs\u002Fpublishers\u002Fcreate-sell-order","docs\u002F3.publishers\u002F3.create-sell-order","Set up a placement — name, price floor, fallback URL and the settings for popunder or sticky banners.",{"title":306,"path":305,"stem":443,"description":444},"docs\u002F3.publishers\u002F4.install-code","Put your sell order's script on your site, pass a sub ID, and add the lite script to the rest of your pages.",{"title":446,"path":447,"stem":448,"description":449},"Better Ads status","\u002Fdocs\u002Fpublishers\u002Fbetter-ads","docs\u002F3.publishers\u002F5.better-ads","Check whether ad-quality lists and Chrome's filters affect your domains, and what to do if they do.",{"title":5,"path":328,"stem":330,"description":323},{"title":312,"path":311,"stem":452,"description":453},"docs\u002F3.publishers\u002F7.withdrawals","Request a payout of your seller balance by Capitalist, Paxum or wire transfer.",{"title":455,"path":456,"stem":457,"children":458,"page":367},"Api","\u002Fdocs\u002Fapi","docs\u002F4.api",[459,464,469,474],{"title":460,"path":461,"stem":462,"description":463},"API authentication","\u002Fdocs\u002Fapi\u002Fauthentication","docs\u002F4.api\u002F1.authentication","Create an API key, authenticate your requests, and understand the API's conventions and errors.",{"title":465,"path":466,"stem":467,"description":468},"API quickstart","\u002Fdocs\u002Fapi\u002Fquickstart","docs\u002F4.api\u002F2.quickstart","Three requests to get going — check your account, pull yesterday's stats by country, and pause an order.",{"title":470,"path":471,"stem":472,"description":473},"API reference","\u002Fdocs\u002Fapi\u002Freference","docs\u002F4.api\u002F3.reference","Every endpoint of the TrafficOX API, grouped by what it manages.",{"title":475,"path":476,"stem":477,"description":478},"Statistics requests","\u002Fdocs\u002Fapi\u002Fstatistics","docs\u002F4.api\u002F4.statistics","Breakdowns, filters, sub-breakdowns and the fields returned by every statistics endpoint.",{"title":480,"path":481,"stem":482,"description":483},"Glossary","\u002Fdocs\u002Fglossary","docs\u002F5.glossary","The terms used across TrafficOX and these docs, in plain words.",1793025800456]