A buy order is how you buy traffic on TrafficOX. It holds everything about one campaign: the ad format, your landing pages, who you target, how much you bid and how much you want to buy. You manage all of them under Traffic → Buy orders.
Ad formats
| Format | What the visitor sees | Bid |
|---|---|---|
| Popunder | Your landing page opens behind or in place of the publisher's page when the visitor interacts with it | CPM |
| Skim | Your page opens in a new tab when a visitor clicks a sticky banner placeholder that no advertiser bought | CPM |
| Sticky banner | A banner in the corner of the page, 300 px wide and 50–200 px high | CPM |
| Banner | A standard display banner, 300×100 or 300×250 | Coming soon |
You pick the format when you create the order. It can't be changed later — except between Popunder and Skim — so create a new order to buy another format.
How you pay
You bid CPM: the price for 1,000 impressions. Each impression goes to auction among the orders whose targeting matches it. The share of auctions you win is shown as Winrate in your statistics — if it's low, a higher bid buys more of the traffic you target.
Each country has a minimum bid, set by its tier. See minimum bids.
Order statuses
| Status | What it means | What you can do |
|---|---|---|
| pending | The order isn't buying yet. Usually this means your account hasn't had its first top-up, or the order's landing pages are still being reviewed | Top up or wait for the review |
| active | The order is buying traffic | Pause it at any time |
| paused | You paused the order | Press Play to resume |
| finished | The order used up its total limit | Edit the order and raise its total limit above what it has already used — saving restarts it. Or Clone it |
| suspended | The order was stopped by TrafficOX | Contact your account manager |
Note: An active order buys nothing while your balance is empty. It keeps its status and resumes on its own after you top up.
Managing your orders
Each row in Buy orders has these actions:
- Edit — change targeting, bids, limits and creatives. The format can't be changed.
- Clone — make a copy named "name - Copy 1". The copy starts paused, so you can review it before it spends anything.
- Play / Pause — start or stop buying.
- Delete — remove the order.
Select several rows to activate, pause or delete them in one go.
Where to see results
- The Buy orders list shows each order's bid, spend and impressions for the last 24 hours.
- Open an order to see its statistics broken down by source, country, ISP, operating system, browser and browser language.
- Total stats adds up all your orders of one format, with CSV export.