Open Sell orders, click + New sell order and pick the format. The form is one page; the Summary on the side shows what you've set. The format can't be changed later.
Settings for every format
| Setting | What it does |
|---|---|
| Name | Your name for the order, up to 60 characters |
| Notes | A private note for yourself |
| Landing page categories | All categories accepted, or untick the kinds of advertiser landing pages you don't want on your site |
| Minimum bid | Off by default — every bid is accepted. Turn it on to sell only to buyers who bid at least your CPM floor |
| Popunder fallback url | Where unsold traffic goes. On by default |
Minimum bid
With Minimum bid on:
- enter one CPM floor, or tick Separate bid per device to set Mobile and Desktop floors;
- optionally set floors by tier (T1, T2, T3) or by country. Country floors take priority over tier floors.
Floors start at $0.01 CPM for popunder and $0.001 for sticky banners, with up to two decimal places in the form, and go up to $100.
Fallback URL
Unsold traffic is sent to this URL. Use macros to pass data to it, for example:
https://your-trafficback.com/link.php?country={country_code}&sub={sub_id}
Available macros: {visitor_id}, {country_code}, {platform},
{referer_domain}, {referer_url}, {domain_id_numeric}, {website_type},
{categories}, {sub_id}, {sub_id_1}, {sub_id_2}, {sub_id_3}, {thumb}.
Turn the fallback off if you don't want unsold traffic redirected anywhere.
Popunder settings
| Setting | What it does |
|---|---|
| Trigger method | What opens the popunder: Clicking on links (default), Clicking on specific class, Clicking anywhere on the page, excluding specific classes, or Clicking on links, excluding specific classes. Classes are comma-separated, for example no-popup, banner-link |
| Sell strategy | Popunder 1 (default) redirects only the old tab. Popunder 2 reopens the current tab and redirects the old one |
| Capping | Off by default. Turn it on to limit how often one visitor sees a popunder — for example 1 impression every 30 seconds |
| Disable impression on domains | Sites, one per line, where the popunder must not fire |
Sticky banner settings
| Setting | Default | What it does |
|---|---|---|
| Impressions limit | 100 | Banners per unique visitor per 24 hours |
| Max close actions | 100 | After a visitor closes the banner this many times within 24 hours, it stops showing to them. 0 means no limit |
| Notifications delay | 1 | Seconds after the page loads before the banner appears, from 0 to 30 |
| Positioning | Bottom right on desktop, Bottom on mobile | Where the banner sits |
| Z-index | 999999 | Keeps the banner above your page's own elements |
| Fallback | Disabled | What to show when the impression isn't sold: an Image or your own Script or iframe code |
Save
Click Create order. The order is active right away. Next, install its code.