Dashboard
Open Dashboard and pick the Publisher tab. Choose a format — Popunder, Sticky banner, Banner or General — and a date range.
| Card | What it shows |
|---|---|
| Total revenue | What you earned |
| Total impressions | Impressions on your sites |
| Total clicks | Clicks on your banners |
| Forecast | Your revenue projected over the whole range at the current pace |
| CTR | Clicks ÷ impressions |
| eCPM | Revenue per 1,000 sold impressions |
| Active orders | Your selling sell orders, with the number suspended |
The Detailed performance stats table below shows each day:
| Column | Meaning |
|---|---|
| Traffic hits | All traffic your code sent us |
| Returned (%) | The share of traffic that wasn't sold and went to your fallback URL |
| Desktop / Mobile | The share of traffic from each device type |
| Earned | What you earned |
| Avg. CPM | Earnings per 1,000 traffic hits — sold and unsold together, so it is lower than eCPM |
Sell order statistics
Open a sell order to see its numbers. The Overview tab shows impressions, revenue and average CPM — plus clicks and CTR for sticky banners. Break the traffic down By source, By country, By ISP, By Sub ID, By Operating System, By Browser and By Browser Language. Use Export CSV to take the numbers into a spreadsheet.
By Sub ID compares the placements you tagged with sub IDs.
Sell orders list
The list shows each order's last 24 hours: Earned, Imps (all traffic the order received), Sold with the share sold, and Return — traffic sent to your fallback URL.
Total stats
Total stats on the Sell orders page adds up all orders of one format, with the same tabs and a Fill rate — the share of your traffic that was sold.